Get to the point faster: Above the fold

Put the hot stuff up top

Quick web copy

Zoom zoom! Visitors view most webpages for 10 seconds or less. Want to reach readers online? Get to the point faster. Image by Katarzyna Kos

Why get to the point faster?

Does the fold still matter?

Does the fold still matter?

Visitors spend 84% of their time above the fold

Above the fold: People spend most of their time on the first screen of a webpage — “the virtual equivalent of being above the fold” in a newspaper. So put your most important content where their eyes are.


Pass the 10-second test

Pass the 10-second test

The longer web visitors stay, the longer they’ll stay

How long is too long? Web visits peak at two to three seconds. At that point, visitors decide that one-quarter of webpages aren’t for them.


Tablet optimization

How to write & design for iPads

How to write & design for iPads

Insights from Poynter’s EyeTrack study

They can take it with them. Learn more about how to write and design for reading on-the-go.


More on quick web writing: Tips & tools

Quotes on getting to the point faster

Quotes on getting to the point faster

What writers & others say

“Instant gratification takes too long.” — Carrie Fisher, late American actress and writer



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