Web writing: Craft copy that clicks

Overcome the obstacles to reading on the screen

Web writing: Craft copy that clicks

Reach readers online Screen reading hurts visitors’ eyes, back and brain — and, possibly, teeth. Here’s how to overcome the obstacles to getting the word out on the web. Image by JESHOOTS.COM

Web writing problems

Screen reading

Screen reading

Overcome the obstacles

Ouch! Reading online hurts. No wonder people avoid it! Learn how to overcome the obstacles of reading on the screen.


Does not compute

Does not compute

16% of adults are technologically illiterate

Just 8% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.


Web writing solutions

Web-writing techniques: Make it fast & fluff-free

Web-writing techniques: Make it fast & fluff-free

8 ways to reach readers online

Get the word out on the web: Overcome the obstacles of screen reading to reach readers online.


Web writing in action

One Smart site

One Smart site

PetSmartCharities.org reaches readers online

Save our site! PetSmartCharities.org’s reboot makes it a poster puppy for reaching readers online.


More on web writing

Quotes on web writing

Quotes on web writing

What writers & others say

“We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.” — Anonymous



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