August 19, 2017

Quotes on social media

What writers and others say

“Generation C: Describes the growing group of consumers that is obsessed with generating their own ‘content’ — expressing creative urges by snapping photos with camera phones, producing movies on home computers for general distribution or running personal blogs. Of course, just because the masses ‘can’ still doesn’t make it ‘art.'”

“IMglish or imglish: The secret and evolving language of Instant Messaging. The collection of abbreviations, acronyms and shorthand that allows IMers to say whole sentences in three to five letters — and keep parents and employers in the dark.”

“mouse potato: A person who spends hour upon hour staring into his/her computer screen. Increasingly couch potatoes are giving way to mouse potatoes. The TV Generation is losing to the Digital Generation. We’re not sure this is really an improvement.”

Quotes on social media

“Make everything a conversation instead of a one-way megaphone, and go out of your way to be interesting and valuable.”
— Kelsey Childress, writer and SEO specialist, Awen Creative

“We’re still in the process of picking ourselves up off the floor after witnessing firsthand that a 16-year-old YouTuber can deliver us three times the traffic in a couple of days that some excellent traditional media coverage has over five months.”
— Michael Fox, founder of Shoes of Prey

“Unless you’re Paris Hilton, no video is guaranteed to go viral. A guide for creating a successful viral campaign is as effective as a tutorial on how to win the lottery.”
— Christian Haas, executive creative director, Goodby, Silverstein & Partners

Quotes on social media

“Social media’s like a bakery. You can lose credibility, goodwill and fans by serving up stale and boring content.”
— Mike Houdeshell, web writer and social media specialist for a Fortune 500 company

“If you’re running a brand page about athletic shoes, are they really here to find out about your corporate 5K race?”
— Mike Houdeshell, web writer and social media specialist for a Fortune 500 company

“It took us a few years of staring at road kill on the information superhighway to realize that not every fact is ‘information.’ Even relevant and timely content falls with a thud if it’s, well, dull.”
— Mike Houdeshell, web writer and social media specialist for a Fortune 500 company

“intexticated adj. Preoccupied by reading or sending text messages, particularly while driving a car.”

“Mullet strategy n. A website design where a site’s main or most visible pages are professionally written, edited, and laid out, while the rest of the site relies on content supplied by volunteers and site visitors.”

“Social notworking pp. Surfing a social networking site instead of working. Also: social not-working — social notworker n.”
  • Get Clicked, Read, Shared & Liked in Portland

    How do you triple readership for your blog post? Get people to read 520% more of your story? Increase shares, likes and followers?

    The research is out there — some good, some bad, some simply ridiculous. We’ve sifted through the best of the best to come up with dozens of proven-in-the-lab best practices for writing social media pieces that travel the globe instead of just staying home on the couch.

    Are you a social-media writer who would like to:

    Portland Online Writing workshopAt Get Clicked, Read, Liked and Shared — a two-day social media-writing Master Class on July 27-28 in Portland — you’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.

    • Learn how to identify which story angles readers want to read?
    • Get fill-in-the-blanks templates for building popular content marketing pieces?
    • Master the art of online storytelling to take advantage of the most powerful form of human communication?
    • Get targets for the most effective length of blog posts, Facebook status updates, tweets, Instagram and Pinterest captions and YouTube descriptions, as well as online paragraphs, sentences and words?
    • Get your message across even to nonreaders?
    • Master these new skills with time for practice and feedback?

    Learn more about the Master Class.

    Register for Online Writing Workshop in Portland.

    Browse all upcoming Master Classes.

    Would you like to hold an in-house Get Clicked, Read, Shared & Liked workshop? Contact Ann directly.

%d bloggers like this: