Quotes on social media

What writers and others say

“Social media is just a buzzword until you come up with a plan.”
— Anonymous


“Focus on how to be social, not how to do social.”
— Jay Baer, founder, Convince & Convert

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
— Jeff Bezos, CEO, Amazon

“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
— Erin Bury, managing director, Eighty-Eight

“Generation C: Describes the growing group of consumers that is obsessed with generating their own ‘content’ — expressing creative urges by snapping photos with camera phones, producing movies on home computers for general distribution or running personal blogs. Of course, just because the masses ‘can’ still doesn’t make it ‘art.’”
— BuzzWhack

“IMglish or imglish: The secret and evolving language of Instant Messaging. The collection of abbreviations, acronyms and shorthand that allows IMers to say whole sentences in three to five letters — and keep parents and employers in the dark.”
— BuzzWhack

“mouse potato: A person who spends hour upon hour staring into his/her computer screen. Increasingly couch potatoes are giving way to mouse potatoes. The TV Generation is losing to the Digital Generation. We’re not sure this is really an improvement.”
— BuzzWhack

“Make everything a conversation instead of a one-way megaphone, and go out of your way to be interesting and valuable.”
— Kelsey Childress, writer and SEO specialist, Awen Creative

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”
— Scott Cook, founder, Intuit

“When I wrote ‘The World Is Flat,’ I said the world is flat. Yeah, we’re all connected. Facebook didn’t exist; Twitter was a sound; the cloud was in the sky; 4G was a parking place; LinkedIn was a prison; applications were what you sent to college; and Skype, for most people, was a typo.”
— Thomas Friedman, New York Times columnist

“We’re still in the process of picking ourselves up off the floor after witnessing firsthand that a 16-year-old YouTuber can deliver us three times the traffic in a couple of days that some excellent traditional media coverage has over five months.”
— Michael Fox, founder of Shoes of Prey

“Social media is not just an activity; it is an investment of valuable time and resources.”
— Sean Gardner, author

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.”
— Paul Gillin, journalist

“Unless you’re Paris Hilton, no video is guaranteed to go viral. A guide for creating a successful viral campaign is as effective as a tutorial on how to win the lottery.”
— Christian Haas, executive creative director, Goodby, Silverstein & Partners

“The value of being connected and transparent is so high that the roadbumps of privacy issues are much lower in actual experience than people’s fears.”
— Reid Hoffman, founder and executive chairman, LinkedIn

“Social media’s like a bakery. You can lose credibility, goodwill and fans by serving up stale and boring content.”
— Mike Houdeshell, Web writer and social media specialist for a Fortune 500 company

“If you’re running a brand page about athletic shoes, are they really here to find out about your corporate 5K race?”
— Mike Houdeshell, Web writer and social media specialist for a Fortune 500 company

“It took us a few years of staring at road kill on the information superhighway to realize that not every fact is ‘information.’ Even relevant and timely content falls with a thud if it’s, well, dull.”
— Mike Houdeshell, Web writer and social media specialist for a Fortune 500 company

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”
— Ryan Lilly, author

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”
— Erik Qualman, author

“Social media is about sociology and psychology more than technology.”
— Brian Solis, author

“intexticated adj. Preoccupied by reading or sending text messages, particularly while driving a car.”
— WordSpy.com

“Mullet strategy n. A website design where a site’s main or most visible pages are professionally written, edited, and laid out, while the rest of the site relies on content supplied by volunteers and site visitors.”
— WordSpy.com

“Social notworking pp. Surfing a social networking site instead of working. Also: social not-working — social notworker n.”
— WordSpy.com

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
— Mark Elliot Zuckerberg, founder, Facebook
  • Think Like a Friend, Fan or Follower

    Craft story angles that humans will read

    “There’s a lot of ME in social MEdia,” says Brian Solis, principal analyst at Altimeter Group. “And there’s a great big I in TwItter.”

    Think Like a Friend, Fan or Follower in Los Angeles

    Sadly, talking about yourself and your stuff works about as well on social channels as it does at a cocktail party. Watch your social media reach and influence grow when you deliver relevant, valuable, useful content to your readers.

    Watch your social media reach and influence grow when you deliver relevant, valuable, useful content to your readers.

    At Get Clicked, Read, Shared & Liked — our in-house Social media-writing workshop — you’ll learn how to:

    • Find the right story — and craft the best story angle — for blog posts, content marketing pieces and social media status updates.
    • Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
    • Get more likes and shares with stories that better serve your audience.
    • Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
    • Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about.

Free writing tips
  • Get tips, tricks & trends for Catching Your Readers
  • Learn to write better, easier & faster
  • Discover proven-in-the-lab writing techniques