December 18, 2017

Microcontent

Write online display copy that clicks

Microcontent writing tips

Here’s how to write links, headlines, decks and other pieces of microcontent — aka online display copy — that reach readers on the web.

Break copy up

Indexes, menus

  • Bottoms up: List most-used choices at the top of the drop-down menu

Headlines

Decks

Links

Get more tips on links and microcontent on Rev Up Readership.


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