Links & other online display copy

Best practices for writing headlines & more

Links & other online display copy

Beyond ‘click here’ How to write links, headlines and other pieces of online display copy that get the word out on the web. Image by John Salvino

Here’s how to write links, headlines, decks and other pieces of microcontent — aka online display copy — that reach readers on the web.

Indexes, menus

  • Bottoms up: List most-used choices at the top of the drop-down menu

Headlines

Decks

Links

Get more tips on links and microcontent on Rev Up Readership.


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