Quotes on email

What writers and others say

Quotes on email

“There’s a mad dash for attention in the email box.” — Mike Sigal, CEO of Guidewire. Image by Samuel Zeller

“If email had been around before the telephone was invented people would have said, ‘Hey, forget email — with this new telephone invention I can actually talk to people.’”
— Anonymous

“I’d rather send out a mass email than hang posters all over the place.”
— Todd Barry, American stand-up comedian, actor and voice actor

“regurgimailer: Friends and colleagues who forward everything that lands in their inboxes to everyone they know without checking to see if it’s true or even new. ‘My brother is the ultimate regurgimailer. He’s always sending urban legends that are at least five years old.'”
— BuzzWhack


“spam count: The ratio of legitimate email to spam. ‘Since I started using a spam filter, my spam count’s higher than ever. Go figure.'”
— BuzzWhack

“spammified: When a legitimate email ends up in your spam folder, which has also become the digital world’s hottest excuse. ‘Sorry, I just got your message. It had been spammified.'”
— BuzzWhack

“The difference between email and regular mail is that computers handle email, and computers never decide to come to work one day and shoot all the other computers.”
— Jamais Cascio, San Francisco Bay Area-based writer and ethical futurist

Quotes on email

“They can hack it, spam it, even slam it as so old-school. But American workers can’t live without their email.”
— Jason Del Rey, senior editor, Commerce

“The from line is what recipients use to determine whether to delete an email. The subject line is what motivates people to actually open the email.”
— Loren McDonald, chief marketing officer of J.L. Halsey, a marketing technology and services

“I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.”
— Sarah Jessica Parker, actress and producer of “Sex and the City”

Quotes on email

“You think the filters at Hotmail (now Windows Live Hotmail), AOL, or Yahoo are tough? They’re child’s play compared to the toughest filter of all: your recipient’s mind.”
— Stefan Pollard, director of consulting services, EmailLabs

“There’s a mad dash for attention in the email box.”
— Mike Sigal, CEO of Guidewire

“Email may well be your most productive marketing tool.”
— Dan Zarrella, viral marketing scientist, HubSpot
  • Get Opened

    Draw them in with ‘the envelope’

    You’ve read the numbers:

    • American professionals receive an average of 121 emails a day.
    • That's per inbox. Now multiply that by the several personal email accounts people tend to have in addition to a primary work account.
    • No wonder 68% of those emails aren't getting opened. And an average of 276 emails languish unread in inboxes at any given time. That's an increase of 300% in just four years.

    Get Opened: Draw them in with ‘the envelope’

    So what’s your team to do? In this session, your team will learn how to grab attention in the inbox to get your email opened. Specifically, you’ll learn how to:

    Because readers open just 32% of their emails.
    At Inside the Inbox — our two-day hands-on email-writing master class on Nov. 7-8 in Washington D.C. — you’ll learn the latest best practices for optimizing your release. Specifically, you’ll learn how to:
    • Go beyond the subject line. Make the most of the four key elements recipients consider before deciding whether to open your message — or to delete it without reading further.
    • How long should your subject line really be? 40 characters? 60? 90? More?
    • Don't forget the most ignored element on your envelope. 24% of recipients check this before opening. Too often, senders forget to write it — or, worse, have never even heard of it.
    • Tap the No. 1 technique for getting opened. Carnegie-Mellon researchers proved it … now it's up to us to use it.
    • Avoid 3 common subject line approaches that reduce opens. That trick you're using to draw them in? It may be keeping them out.

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