Focus on ‘What’s in it for me?’
 | Catch Your Readers with benefit headlines 13 ways to draw people in Heads up on benefit headlines: To write a benefit headline, seduce your readers by showing how your product, service or idea will make their life better. |
 | Write headlines for your PR target audience Write about the reader, not about us and our stuff Aim for the reader: Take a tip from these Silver Anvil winners — call out to the reader in the headline. |
 | 8 types of sales headlines to try Try 3 reasons, testimonial, how-to and more Get your head around this: Write a command, question or testimonial headline. |
 | How to write benefits headlines 4 steps for telegraphing the biggest benefit Write about ‘your greatest benefit for your reader’s greatest need.’ |
 | 6 ways to write numbers-based headlines Numerals quantify value, draw readers Easy as 1-2-3: Headlines with numerals perform better in email, social media, magazines and on the web. |