Websites, books & tools
Training | |
 | Master the Art of Storytelling Want to captivate your readers: Get the media to steal your sound bites? Make your message more eloquent and memorable? Wordplay can help. |
Learning tools | |
 | The Clarify Complex Copy toolkit Take the ‘Numb’ Out of Numbers, technical topics with metaphor Communicators too often think of metaphor as a poetic doodah that has no place in serious nonfiction writing. |
Tools and techniques | |
 | “Human thought processes are largely metaphorical. The human conceptual system is metaphorically structured and defined. … Metaphor is as much a part of our functioning as our sense of touch, and as precious.” So say authors George Lakoff and Mark Johnson in this insightful book. Read it to learn more about how people use metaphors to think. |