Develop your narrative
Find the ah-ha moment | |
 | Find the ah-ha moment for storytelling Ask When questions & other tools Find the moment of truth: For compelling corporate storytelling, find the desk-pounding, or ah-ha, moment. |
Ask the right questions | |
 | Go beyond the basics of news reporting “Who?” “What?” “When?” “Where?” “Why?” Those questions can lead to stories — not just the facts. |