Find storiesIdentify good talesStories are everywhere — in children’s songs and nursery rhymes, on TV and in the movies, in the news and on the web. And if all else fails: Ask. Image by stanciucFind your brand story‘How we make it’ and 4 other ways to spot a good storyWhy did my husband switch cognacs? Brand storytelling made him do it.Develop your process storyShare ‘how we do it’ with this four-step processAttention to detail: It’s more than a process, it’s a craft. Tell your customers what makes your brand unique.How to get executive stories Ask, ‘What’s your story?’How do executive speechwriters and others find personal stories for key messages?Share this:FacebookTwitterLinkedInWhatsAppPinterestEmailPrintMorePocketTelegram