Websites, books & tools
Want to captivate your readers: Get the media to steal your sound bites? Make your message more eloquent and memorable? Wordplay can help.
Lift ideas off the page
Reach nonreaders with feature headlines and other display copy.
Tools and techniques
“Obvious wordplay, such as Rubber Industry Bounces Back, should be tested on a trusted colleague the way mine shaft air is tested on a canary. When no song bursts forth, start rewriting.”