Layer on the display copy
They’re ‘the most important thing you can do’ online
Think of subheads as the icing on the cake. Skimmers look at subheads to learn what content you’re offering on a webpage, blog post or news release.
More on subheads
What writers & others say
“Subheads increased reading for skimmers and for those whose attention was about to wane.” — The Poynter Institute
Get more tips on subheads on Rev Up Readership.