Tips, tricks and tools
Get the word out with this writer’s toolbox
Want to steal from award-winning headline writers? Find proven-in-the-lab targets for paragraph, sentence and word length? Learn how at our members-only site.
Check out the Nielsen Norman Group’s research on microcontent
How can you reach non-readers with words?
“Readers” don’t read. Even highly educated web visitors read fewer than 20% of the words on a page.
Learn how to reach people who spend only two minutes — or even just 10 seconds — with your message at Catch Your Readers, our persuasive-writing workshop, starting April 5.
There, you’ll learn how to put your key messages where your readers’ eyes are. You’ll discover how deliver your key ideas to people who don’t read the paragraphs. And you’ll find out how to draw even reluctant audience members into your message.
Save $200 when you book before Dec. 31.