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Because web visitors spend 80% of their time above the fold
Consider the numbers:
But where’s the fold? Content that shows up above the fold on a 30-inch monitor can take as many as five screens on a smartphone.
Reach readers where their eyes are.
So how can you reach your readers where their eyes are?
At Writing for the Web and Mobile — our two-day hands-on web-writing master class on June 12-13 in Chicago — you’ll learn how to: