Put the hot stuff up top
Insights from Poynter’s EyeTrack study
They can take it with them. Learn more about how to write and design for reading on-the-go.
More on quick web writing: Tips & tools
What writers & others say
“Instant gratification takes too long.” — Carrie Fisher, late American actress and writer
- Pass the 1-2-3-4 Test: Put the hot stuff up top
- Clicking takes a counterpunch: Communicators slug it out for scrolling