Chunk web copy up: More, shorter pages
Think Post-It notes, not toilet paper
Break it up More shorter pages help web visitors find, read and understand information online. Image by Kelly Sikkema
- Pass the 1-2-3-4 Test: Put the hot stuff up top
- Clicking takes a counterpunch: Communicators slug it out for scrolling
- Create more short pages: Fewer long pages are less effective
