Quotes on screen reading

What writers and others say

Quotes on screen reading

“Lovers of print are simply confusing the plate for the food.”
— Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy

“WEB RAGE: When Net frustration turns into violence. Most harmless form: A computer monitor gets whacked. Most serious: A cubicle mate gets whacked.”
— BuzzWhack

“Screens. Yes, they have their own magic. But people stare at them all day long at work. Kids now do the same at school. And everybody stares at them at home.
“As this becomes the norm, screens may become the last thing anyone will treasure. Ubiquity destroys intensity.
“Let’s try this: I’ll send your assistant Trudy a bouquet of roses. You send her a bouquet of emoticons. Let me know which one she likes the best.”
— Brian Collins, executive creative director,
Brand Integration Group, Ogilvy & Mather, in Fast Company

“People still read, and they will read deeply into a story, if the content interests them. For years, I have said that the ‘Harry Potter phenomenon’ is testimony to the fact that one will read a good story. The average Harry Potter installment is nearly 600 pages, and 14-year-olds worldwide devour it in days.”
— Mario Garcia, CEO and founder of Garcia Media,
and a member of Poynter’s National Advisory Board

“I’ve had people come to our clinic saying they were going to quit their jobs because they couldn’t take [reading on the screen].”
—David Grisham, optometry professor at the University of California

Quotes on screen reading

“With print, at least they have to pick it up to throw it away.”
— Pat Jones, senior administrator,
employee communications, TDS Telecom

Quotes on screen reading

“It changes your body, using the computer so much. Your jaw drops into your shoulder. It shortens your calf muscles and elongates your thighs. So I’m evolving into a monkey.”
— Olivia Munn, author of Suck It, Wonder Woman! The Misadventures of a Hollywood Geek

“Despite the embrace of e-books in certain contexts, they remain controversial. Many people just don’t like them: They run out of battery, they hurt your eyes, they don’t work in the bath.”
— Alice Robb, New Republic media reporter

Quotes on screen reading

“I don’t know how to read any more. I can only read 20 or 30 words at a time before taking out my iPhone and caressing it and snuggling with it.”
— Gary Shteyngart, author, Super Sad True Love Story
  • Get to the point faster

    Because web visitors spend 80% of their time above the fold

    Consider the numbers:

    • Web visitors spend 80% of the time above the fold, or on the first screen of a webpage, and just 20% below the fold.
    • Material near the top of a webpage gets 17x the attention of that near the bottom.
    • The average difference in how users treat information above vs. below the fold is 84%.

    Get to the point faster

    But where’s the fold? Content that shows up above the fold on a 30-inch monitor can take as many as five screens on a smartphone.

    Reach readers where their eyes are.

    So how can you reach your readers where their eyes are?

    At Writing for the Web and Mobile — our two-day hands-on web-writing master class on June 12-13 in Chicago — you’ll learn how to:

    • Pass the 1-2-3-4 test to put your message where web visitors' eyes are. Tip: Try this simple test on your smartphone for best results.
    • Make it a mullet — and 4 more steps for writing effective web heads. (No. 5 is the most important thing you can do to improve the ROI of your site.)
    • Optimize webpages for Google and humans with our three-part test. Note: If you're still using SEO tricks you learned in the 'oughts, Google may be penalizing your pages.
    • Don't drop the deck. Learn to make the most of the best-read element on your webpage.
    • Steal headline-writing tips from the BBC — the source of the best news heads on the web, according to Nielsen.

Free writing tips
  • Get tips, tricks & trends for Catching Your Readers
  • Learn to write better, easier & faster
  • Discover proven-in-the-lab writing techniques