Quotes on web writing

What writers and others say

Quotes on web writing

“We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.”
— Anonymous

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
― Leo Burnett, founder, Leo Burnett Company, Inc.

“What you have to remember is that people don’t go to the web to window shop. They go there to drive 60 miles per hour — and look at billboards.”
— Demian Farnworth, senior content writer, Lutheran Church Extension Fund

Quotes on web writing

“A website is a window through which your business says hello to the world.”
― Amit Kalantri, in Wealth of Words

“Get rid of half the words on each page, then get rid of half of what’s left.”
― Steve Krug, in Don’t Make Me Think: A Common Sense Approach to Web Usability

Quotes on web writing

“Believe me; nothing works as well on the web as deadlines.”
― Clayton Makepeace, marketing coach and copywriter

“The more you know about your visitors, the better you can write for them.”
― Johnathon and Lisa Price, in Hot Text: Web Writing that Works

Quotes on web writing

“A website is never finished.”
— Hedwyg van Groenendaal, author in Webdesign From Concept to Realization

“Writing for the web isn’t taking what you wrote in Word, hitting control-C and pasting it into a webpage.”
— Chris Williams, FedEx content manager

Quotes on web writing

  • Get to the point faster

    Because web visitors spend 80% of their time above the fold

    Consider the numbers:

    • Web visitors spend 80% of the time above the fold, or on the first screen of a webpage, and just 20% below the fold.
    • Material near the top of a webpage gets 17x the attention of that near the bottom.
    • The average difference in how users treat information above vs. below the fold is 84%.

    Get to the point faster

    But where’s the fold? Content that shows up above the fold on a 30-inch monitor can take as many as five screens on a smartphone.

    Reach readers where their eyes are.

    So how can you reach your readers where their eyes are?

    At Writing for the Web and Mobile — our two-day hands-on web-writing master class on June 12-13 in Chicago — you’ll learn how to:

    • Pass the 1-2-3-4 test to put your message where web visitors' eyes are. Tip: Try this simple test on your smartphone for best results.
    • Make it a mullet — and 4 more steps for writing effective web heads. (No. 5 is the most important thing you can do to improve the ROI of your site.)
    • Optimize webpages for Google and humans with our three-part test. Note: If you're still using SEO tricks you learned in the 'oughts, Google may be penalizing your pages.
    • Don't drop the deck. Learn to make the most of the best-read element on your webpage.
    • Steal headline-writing tips from the BBC — the source of the best news heads on the web, according to Nielsen.

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