Craft copy that clicks
Web writing problems | |
 | Overcome the obstacles of reading online Ouch! Reading online hurts. No wonder people avoid it! Learn how to overcome the obstacles of reading on the screen. |
 | 16% of adults are technologically illiterate Just 8% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested. |
Web writing solutions | |
 | Web-writing techniques: Make it fast & fluff-free 8 ways to reach readers online Get the word out on the web: Overcome the obstacles of screen reading to reach readers online. |
Web writing in action | |
 | PetSmartCharities.org reaches readers online Save our site! PetSmartCharities.org’s reboot makes it a poster puppy for reaching readers online. |
 | Help Google find you Search me: Write copy that’s optimized for humans as well as Google. |
More on web writing | |
 | What writers & others say “We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.” — Anonymous |
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