Craft copy that clicks
Web writing problems | |
 | Have trouble reading computer screens? So do your readers. So how do you reach them online? Ouch! Reading online hurts. No wonder people avoid it! Learn how to overcome the obstacles of reading on the screen to reach readers online. |
 | Does not compute: World technology literacy 2013 8% of adults worldwide are tech competent Does not compute! More than half of the adults worldwide have basic or nonexistent tech skills. |
Web writing solutions | |
 | Get to the point above the fold online Visitors view most web pages for 10 seconds or less Put the hot stuff up top: Visitors spend 84% of their time above the fold. Want to reach readers online? Get to the point faster. |
 | How to make web pages readable How long should your digital writing be? Measure up! Web visitors process only about 20% of the words on a page. But add more words, and that percentage goes down. Online, shorter’s better. |
 | How to help readers skim online Lift ideas off the screen with micro content Can you read me now? ‘Readers’ try to absorb information quickly — speed-reading the display copy and looking for key words — to find specific information in the shortest amount of time possible. |
 | How to write links & other micro content Web heads, other online display copy get the word out Micro content, macro influence: Micro content — aka web headlines, decks, links and other online display copy — may be the only words web visitors read. So these bite-sized types of content deliver outsized results. |
Web writing in action | |
 | Writing for the web examples: One Smart site PetSmartCharities.org reaches readers online Save our site! PetSmartCharities.org’s reboot makes it a poster puppy for reaching readers online. |
More on web writing | |
 | What writers & others say “We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.” — Anonymous |
 | What writers & others say “In today’s modern world, people are either asleep or connected.” — Janice H. Reinold, Rosetta Marketing |
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