Think Like a Friend, Fan, Follower for blog posts and status updates
You: Everybody’s favorite topic
Write about the reader, not about us and our stuff
It’s all about you: Whether you’re writing for Facebook, Twitter or other social networks, writing about your readers increases followers and engagement.
Write to and about the reader
Save time, avoid effort: Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages.
The topic is never the topic; the reader is always the topic
In your site: Whether you’re writing a blog post or marketing campaign, the best way to reach your target market is to write to and about your target market.