You: Everybody’s favorite topic
Write about the reader, not about us and our stuff
It’s all about you: Whether you’re writing for Facebook, Twitter or other social networks, writing about your readers increases followers and engagement.
Write to and about the reader
Save time, avoid effort: Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages.
The topic is never the topic; the reader is always the topic
In your site: Whether you’re writing a blog post or marketing campaign, the best way to reach your target market is to write to and about your target market.
Service stories: Explain how to
Be an informer, not a meformer
Give the people what they want: Information I can use to live my life better travels further and faster on social media.
Engage readers with relevant status updates
Share and share alike: Expand your reach and influence on social media with this simple formula.
Lists top the list of posts that get shared
Readers insist on lists: Choose this format, and watch your social media shares increase.
Links increase followers, make messages go viral
No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.
More techniques for relevance
Skip product promos, irrelevant twaddle
All talk, no action: Chit-chat does not fare well on Twitter. People who chat on Twitter more are less likely to get retweeted than those who chat less.
Why, oh why aren’t they answering?
Funny you should ask: Questions may not result in more reactions on social media, but they do help garner comments when asked correctly.