Optimizing your release can increase the audience for your news by 538%, website visits by 1,900% and tweets by 800%, according to five side-by-side case studies by SEO-PR and Rutgers CMD.
The good news is, news release optimization takes only a few simple steps. The bad news is, few PR pros know what those steps are. Even some of the best-intentioned pros use SEO techniques that get penalized — not rewarded — by Google.
At NOT Your Father’s News Release — our two-day PR-writing workshop in Kansas City, on Sept. 24-25, 2020 — you’ll learn the latest best practices for optimizing your release.
Learn to avoid Google’s wrath, write links that don’t get dinged by search engines, even optimize for semantic search.
Save $200 when you book before Dec. 31.
Plus: Get a free book if you’re one of the first 5 to register.