Optimizing your release can increase the audience for your news by 538%, website visits by 1,900% and tweets by 800%, according to five side-by-side case studies by SEO-PR and Rutgers CMD.
The good news is, news release optimization takes only a few simple steps. The bad news is, few PR pros know what those steps are. Even some of the best-intentioned pros use SEO techniques that get penalized — not rewarded — by Google.
At NOT Your Father's News Release — our two-day PR-writing workshop in Washington, DC, on Oct. 17-18 — you’ll learn the latest best practices for optimizing your release.
Learn to avoid Google's wrath, write links that don't get dinged by search engines, even optimize for semantic search.
Save up to $100 with our group discounts.