Subject line secrets

Sell your story

Subject line secrets

Open, sez me Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message. Image by Finn Hackshaw

Subject line secrets

 Subject lines: Tell recipients WIIFM?

Subject lines: Tell recipients WIIFM?

6 ways to make email ‘headlines’ relevant, useful

Best question ever: Focus your subject lines on what your reader will get, not on what you have to give.


 Tailor, don’t personalize, email subject lines

Tailor, don’t personalize, email subject lines

Don’t use their names unless you also customize content

Tailor-made: Personalized subject lines increase opens, click-throughs — even revenue per email. But they also make people feel wary about how much you know.


Avoid generic e-zine, newsletter subject lines

Avoid generic e-zine, newsletter subject lines

Change them up for each issue

Subject to revision: Want more opens? Change up your e-zine and newsletter subject lines for each issue.


 Quotes on subject lines

Quotes on subject lines

What writers and others say

“Any time you are tempted to write the word ‘email’ in the subject line of your email, step back, reflect, and grind your teeth a bit. Don’t do it. You don’t begin a phone conversation with the greeting ‘Hello, this is a phone call.’ The user gets that. What they want is — the info. The message. Lead with that.” — Win Goodbody, senior product manager, Sitka Technology Group.


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