What writers and others say
“How to write a good email: 1. Write your email; 2. Delete most of it; 3. Send.”
— Dan Munz, senior advisor, U.S. Department of State
“The rule for web content is to keep it short. The rule for email content is to keep it ultra-short.”
— Jakob Nielsen, ‘king of usability’
How to write emails that get read
Your readers spend an average of just 11.1 seconds on each email they review. That’s enough time to read about 37 words — not your whole message.
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