What writers and others say
“How to write a good email: 1. Write your email; 2. Delete most of it; 3. Send.”
— Dan Munz, senior advisor, U.S. Department of State
“The rule for web content is to keep it short. The rule for email content is to keep it ultra-short.”
— Jakob Nielsen, ‘king of usability’
Get Read
People spend an average of just 11.1 seconds on a brand email message.
