How to write short email

Make email newsletters and blasts easy to read

How to write short email

How long should email be? People average 11 to 51 seconds on email newsletters and e-blasts. So target 36 to 200 words for your email messages. Image from iStock

 How long should email newsletters be? [Data!]

How long should email newsletters be? [Data!]

People average 51 seconds on e-zines

What’s the right length? Email newsletters of about 200 words get the greatest clickthroughs. So why not write 200-word e-zines?


 Make e-zines short, but not too short

Make e-zines short, but not too short

Provide adequate content in email newsletters

How to write short email newsletters: In an effort to reduce the length of your e-zine or email blast, don’t drop the details.


 How readable should emails be?

How readable should emails be?

Aim for the 3rd grade reading level

Write for these guys: Emails written at the 3rd-grade reading level got a 17% higher response rate than those written even at a high-school reading level.


 Quotes on how to write short email

Quotes on how to write short email

What writers and others say

“How to write a good email: 1. Write your email; 2. Delete most of it; 3. Send.” — Dan Munz, senior advisor, U.S. Department of State.


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