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Assuming your audience members do open your message, people spend an average of just 11.1 seconds on each email they review. That’s enough time to read about 37 words.
No wonder the No. 1 piece of advice email readers give email writers is to keep it short.
Because people read, on average, just 37 words of their emails.At Reach Readers Online — our three-day hands-on digital-writing master class on July 24-26, 2019, in Portland — you’ll learn to beat those odds to get your message read. Specifically, you’ll learn to: