Make e-zines, email blasts relevant, interesting & easy
 | Make emails relevant to readers Personalize, deliver real value in email blasts Give subscribers what they want: Irrelevant content is the No. 1 reason readers unsubscribe, says Lyris. |
 | Make email newsletters and blasts easy to read How long should email be? People average 11 to 51 seconds on email newsletters and e-blasts. So target 36 to 200 words for your email messages. |
 | Help readers skim email newsletters, eblasts Skim this! Scannability is about 50% more important for email newsletters than it is for web pages, according to the Nielsen Norman Group. |
 | What writers and others say “Killing time is a killer app for mobile use.” — Jakob Nielsen, “king of usability.” |