Email writing best practices

Before you push Send

Email writing best practices

Think inside the inbox Get your e-zines and email blasts opened, clicked, read and forwarded. Image by Damian Zaleski

Addicted to email

Addicted to email

1 in 3 wake up, check email immediately

38% of Americans check their smartphones when they wake up at night. 43% store their smartphones within arm’s reach of their beds.


 Subject line secrets

Subject line secrets

Sell your story

Open, sez me: Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message.


 Get emails read

Get emails read

Make e-zines, email blasts relevant, interesting & easy

Want to get the word out? Make your email messages relevant, valuable and interesting.


 Quotes on email

Quotes on email

What writers and others say

“There’s a mad dash for attention in the email box.” — Mike Sigal, CEO of Guidewire.


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