Before you push Send …
 | 1 in 3 wake up, check email immediately 38% of Americans check their smartphones when they wake up at night. 43% store their smartphones within arm’s reach of their beds. |
 | Sell your story Open, sez me: Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message. |
 | Make e-zines, email blasts relevant, interesting & easy Want to get the word out? Make your email messages relevant, valuable and interesting. |
 | What writers and others say “There’s a mad dash for attention in the email box.” — Mike Sigal, CEO of Guidewire. |