How to get professional emails read
 | 1 in 3 wake up, check email immediately 38% of Americans check their smartphones when they wake up at night. 43% store their smartphones within arm’s reach of their beds. |
 | Why is email marketing effective? Because it’s the No. 1 online channel, that’s why Money in the mailbox: Email marketing delivers an average ROI of 4,300%, according to the Direct Marketing Association. |
 | Make it past the mind filter C’mon in! Draw readers into your message with the sender, subject line and preheader text. Image by beest |
 | Make e-zines, email blasts relevant, interesting & easy Want to get the word out? Make your email messages relevant, valuable and interesting. |
 | What’s the best font for email? 4 ways to make your e-zine type letter-perfect But can they read it? Of all the aspects of email design, choosing the right font might be the most important. |
More on email writing | |
 | What writers and others say “There’s a mad dash for attention in the email box.” — Mike Sigal, CEO of Guidewire. |