Digital writing gets the word out on the web

Web writing, social-media writing, email writing and more

Digital writing gets the word out on the web

Reach readers online Get the word out on the web. Image by Georgie Cobbs

 Email writing best practices

Email writing best practices

Before you push Send

Think inside the inbox: Get your e-zines and email blasts opened, clicked, read and forwarded.


Social-media writing best practices

Social-media writing best practices

Get the word out via blogs & status updates

Social skills: To enhance your social media presence, keep your posts and status updates relevant, interesting and easy.


Web writing best practices

Web writing best practices

Craft copy that clicks

Reach readers online: Screen reading hurts visitors’ eyes, back and brain. Here’s how to overcome the obstacles to getting the word out on the web.


SEO for writers

SEO for writers

Help Google find you

Search me: Write copy that’s optimized for humans as well as Google.


Links & other microcontent

Links & other microcontent

Best practices for writing headlines & more

Beyond ‘click here’: How to write links, headlines and other pieces of online display copy that get the word out on the web.


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