Home » Writing tips » Creative communications » Wordplay surprises and delight readers » Coin a word » Quotes on coining a word
Surprise and delight readers
There's a little piece of your brain — it's called the Broca's area — that's responsible for helping you sort through all of the many messages you get each day.
Well-worn phrases and familiar ideas don't activate the Broca's area. Plain old 'splainin' doesn't do anything for it either. But creative techniques like wordplay do.
At Master the Art of Storytelling — our two-day hands-on creative-writing master class on Feb. 19-20, 2019, in San Diego — you’ll learn how to tickle your readers' Broca's area — and cut through the clutter of competing messages — with wordplay. Specifically, you’ll learn how to: