Balance taps the power of twos

Makes message memorable with parallelism

Balance taps the power of twos

Image by Kirstyn Paynter

“Float like a butterfly; sting like a bee.” The rhetorical technique of balance, or parallelism, makes messages more memorable.

Create balance

Get more tips on Balance on Rev Up Readership.


Free writing tips
  • Get tips, tricks & trends for Catching Your Readers
  • Learn to write better, easier & faster
  • Discover proven-in-the-lab writing techniques