“It is in our nature to need stories. … Any story we tell of our species, any science of human nature, that leaves out much of what and how we feel is false. Nature shaped us to be ultra-social, and hence to be sharply attentive to character and plot. We are adapted to physiologically interact with stories. They are a key way in which our unruly culture configures our nature.”
— Jag Bhalla, entrepreneur, inventor and writer
“The flood is the news, but Noah is the story.”
— Julie Hamp, chief communications officer, Toyota Motor North America
“A story doesn’t have to be simple, it doesn’t have to be one-dimensional but, especially if it’s multidimensional, you need to find the clearest, most engaging way of telling it.”
— Salman Rushdie, Nobel Prize-winning novelist
Master the Art of Storytelling
Want more tips and techniques for mastering "the most powerful form of human communication" — storytelling?
There, you’ll learn to find, develop and write stories that engage readers’ hearts and minds. And that will help you grab attention, boost credibility, make your messages more memorable — even communicate better.