“It is in our nature to need stories. … Any story we tell of our species, any science of human nature, that leaves out much of what and how we feel is false. Nature shaped us to be ultra-social, and hence to be sharply attentive to character and plot. We are adapted to physiologically interact with stories. They are a key way in which our unruly culture configures our nature.”
— Jag Bhalla, entrepreneur, inventor and writer
“The flood is the news, but Noah is the story.”
— Julie Hamp, chief communications officer, Toyota Motor North America
“A story doesn’t have to be simple, it doesn’t have to be one-dimensional but, especially if it’s multidimensional, you need to find the clearest, most engaging way of telling it.”
— Salman Rushdie, Nobel Prize-winning novelist
Master the Art of the Storyteller
Tap ‘the most powerful form of human communication’
It's “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore.
Indeed, stories can help you grab attention, boost credibility, make your messages more memorable — even communicate better.
At Master the Art of the Storyteller — our two-day hands-on creative-writing master class on Feb. 19-20, 2019 in San Diego — you’ll learn to find, develop and write stories that engage readers’ hearts and minds. Specifically, you’ll learn how to:
Find the aha! moment that’s the gateway to every anecdote.
Elicit juicy stories with the key question to ask during an interview.
Organize your material into a powerful story in just three steps with our simple storytelling template.