Clarify complex concepts

Metaphor helps readers understand

When my grandfather first saw a car, he didn’t think “automobile.” He thought, “That’s a carriage that moves without a horse — it’s a horseless carriage.” He added to his knowledge by comparing the new concept to something he already understood.

Metaphor clarifies confusing concepts

Unsure? Metaphor lets you say in five words what would otherwise take five paragraphs to explain. Image by Tyler Nix

That’s what your audience members will do, too, if you help them grasp unfamiliar ideas through metaphor.

Why clarify complex concepts with metaphor?

How to clarify complex concepts with metaphor

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