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Make their brains light up
Think of description as virtual reality:
But write abstractly — aka, the way we usually do in business communications — and readers’ brains remain dark.
Want to stimulate some brain activity around, say, your CEO’s latest strategy or that brilliant Whatzit you’ll be releasing later this month? Description is the answer.
At Master the Art of Storytelling — our two-day hands-on creative-writing master class on Feb. 19-20, 2019, in San Diego — you’ll learn to make your readers’ brains light up with description. Specifically, you’ll learn how to: