“I’d like to remind you again, Winfield, that daydreaming is only a part of the creative process.”
— Boss to employee in a New Yorker cartoon by Charles Barsotti
“Apply the seat of your pants to the seat of the chair.”
— Ernest Hemingway, Nobel Prize-winning author
“The cold, gray dawn of the morning after.”
— James Webb Young, a pre-Mad Men-era ad executive, in A Technique for Producing Ideas
Master the magic of the creative process
Have you ever come up with a brilliant idea — on the way home from the brainstorming meeting? Developed a creative theme for the annual report while pulling weeds? Written the perfect headline in the shower?
There, you’ll learn to come up with brilliant solutions to real-life problems, make the most of every minute in your day and overcome writer’s block and procrastination by understanding how your brain really works.