What writers & others say
“I’d like to remind you again, Winfield, that daydreaming is only a part of the creative process.”
— Boss to employee in a New Yorker cartoon by Charles Barsotti
“Apply the seat of your pants to the seat of the chair.”
— Ernest Hemingway, Nobel Prize-winning author
“The cold, gray dawn of the morning after.”
— James Webb Young, a pre-Mad Men-era ad executive, in A Technique for Producing Ideas
Get to Aha!
Master a creative process that works with — not against — your brain
Want to come up with fresher, faster, more inspired story ideas and writing insights?
Welcome to the wonderful world of the creative process.
At Master the Art of Storytelling — our two-day hands-on creative-writing master class on Feb. 19-20, 2019, in San Diego — you’ll master a five-step creative process that helps you produce more and better ideas. Specifically, you’ll learn how to:
- Write while washing the dishes: Find out why taking a walk, a nap or a break is actually part of the creative process.
- Treat writer’s block, procrastination and formulaic thinking: When you understand the creative process, you can end-run some of the common problems that writers and editors face.
- Avoid "creative incest": Stop creating communications that are dull replicas of the same thing you did last year — and the year before that.
Learn more about our San Diego master class.