“Out of nowhere the Idea will appear. It will come to you when you are least expecting it — while shaving, or bathing, or most often when you are half awake in the morning. It may waken you in the middle of the night.”
— James Webb Young, a pre-Mad Men-era ad executive, in A Technique for Producing Ideas
Get to Aha!
Master a creative process that works with — not against — your brain
Want to come up with fresher, faster, more inspired story ideas and writing insights?
Welcome to the wonderful world of the creative process.
At Master the Art of the Storyteller — our two-day hands-on creative-writing master class on Feb. 19-20, 2019 in San Diego — you’ll master a five-step creative process that helps you produce more and better ideas. Specifically, you’ll learn how to:
Write while washing the dishes: Find out why taking a walk, a nap or a break is actually part of the creative process.
Treat writer’s block, procrastination and formulaic thinking: When you understand the creative process, you can end-run some of the common problems that writers and editors face.
Avoid "creative incest": Stop creating communications that are dull replicas of the same thing you did last year — and the year before that.