“Out of nowhere the Idea will appear. It will come to you when you are least expecting it — while shaving, or bathing, or most often when you are half awake in the morning. It may waken you in the middle of the night.”
— James Webb Young, a pre-Mad Men-era ad executive, in A Technique for Producing Ideas
Write better, easier & faster
Would you like more techniques for developing systems and strategies that help you accomplish better, more valuable work in less time?
There, you'll master a 5-step creative process and a 3-step writing process that will help you experience the joy of what creativity experts call “flow” — when your fingers fly across the keyboard to keep up with all of the great words pouring out of your head.
And, yes, we’ll have a little chat about how to improve approvals.