“Out of nowhere the Idea will appear. It will come to you when you are least expecting it — while shaving, or bathing, or most often when you are half awake in the morning. It may waken you in the middle of the night.”
— James Webb Young, a pre-Mad Men-era ad executive, in A Technique for Producing Ideas
Master the magic of the creative process
Have you ever come up with a brilliant idea — on the way home from the brainstorming meeting? Developed a creative theme for the annual report while pulling weeds? Written the perfect headline in the shower?
There, you’ll learn to come up with brilliant solutions to real-life problems, make the most of every minute in your day and overcome writer’s block and procrastination by understanding how your brain really works.