What writers & others say
“An idea is a feat of association.”
— Robert Frost, poet
“Creativity — the power to connect the seemingly unconnected.”
— William Plomer, South African author
“Innovation most of the time is simply taking A, B, C, and D, which already exist, and putting them together in a form called E.”
— Wolfgang Schmitt, chairman, Rubbermaid Corp.
Get to Aha!
Master a creative process that works with — not against — your brain
Want to come up with fresher, faster, more inspired story ideas and writing insights?
Welcome to the wonderful world of the creative process.
At Master the Art of the Storyteller — our two-day hands-on creative-writing master class on Feb. 19-20, 2019 in San Diego — you’ll master a five-step creative process that helps you produce more and better ideas. Specifically, you’ll learn how to:
- Write while washing the dishes: Find out why taking a walk, a nap or a break is actually part of the creative process.
- Treat writer’s block, procrastination and formulaic thinking: When you understand the creative process, you can end-run some of the common problems that writers and editors face.
- Avoid "creative incest": Stop creating communications that are dull replicas of the same thing you did last year — and the year before that.
Learn more about our
San Diego master class.