“Creativity — the power to connect the seemingly unconnected.”
— William Plomer, South African author
“Innovation most of the time is simply taking A, B, C, and D, which already exist, and putting them together in a form called E.”
— Wolfgang Schmitt, chairman, Rubbermaid Corp.
Master the magic of the creative process
Have you ever come up with a brilliant idea — on the way home from the brainstorming meeting? Developed a creative theme for the annual report while pulling weeds? Written the perfect headline in the shower?
If so, you’ve tapped into the wonderful and productive world of the creative process.