Fun facts, statistics and examples make messages colorful
Fun facts, juicy details
Name names, number numbers
Devil in the details: Get Snowball’s or Tubby’s or Frisky’s name.
Concrete words: Name names, number numbers
Name names; number numbers
Use your words: Concrete words, phrases and sentences are easier to read and understand than abstract ones.
Example: Illustrate your point with ‘for instances’
Illustrate your point with for instances
Lead by example: Show, don’t just tell me about, Cleopatra.
Prove your points with numbers
Name names, number numbers: Draw attention to your message with numerical detail.