Types of concrete detail

Fun facts, statistics and examples make messages colorful

Types of concrete detail

Don’t build a wall of abstraction Make messages mesmerizing with concrete material. Image by Alexander Czigler

Fun facts, juicy details

‘Get the name of the dog’

‘Get the name of the dog’

Name names, number numbers

Devil in the details: Get Snowball’s or Tubby’s or Frisky’s name.


Concrete words: Name names, number numbers

Paint concrete word pictures

Paint concrete word pictures

Name names; number numbers

Use your words: Concrete words, phrases and sentences are easier to read and understand than abstract ones.


Example: Illustrate your point with ‘for instances’

Examples prove the rule

Examples prove the rule

Illustrate your point with for instances

Lead by example: Show, don’t just tell me about, Cleopatra.


Startling statistics

Vital statistics

Vital statistics

Prove your points with numbers

Name names, number numbers: Draw attention to your message with numerical detail.



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