Find your focus for concise copy
Summarize your idea: Write it in one sentence
6 words is the new black
Your message here: Decades after Ernest Hemingway famously crafted a six-word story — “For sale. Baby shoes. Never worn” — this format has taken off.
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What writers and others say
“If you can’t write your idea on the back of my calling card, you don’t have a clear idea.” — David Belasco, American playwright, best known for writing “Madame Butterfly”