Quotes on communication planning

What writers and others say

“A vision without a plan is just a hallucination.”
— Atkinson PR’s Adage No. 1

“We don’t have time to do it right, but we have time to do it over.”
— Brilliant business communicator

“Get it right, get it fast, get it out and get it over.”
— Warren Buffett, CEO of Berkshire Hathaway, in this video

“shoot ahead of the duck: Think ahead. Plan. You have to aim where you think the duck will be, not where it is when you pull the trigger.”

“Spaghetti marketing: To spend marketing dollars randomly without a clear plan, much like throwing spaghetti against the wall to see if it sticks.”

“If you don’t know where you are going, any road will get you there.”
— Lewis Carroll, an English author, mathematician, logician, Anglican deacon and photographer

“If you cry ‘Forward!’ you must make plain in what direction to go.”
— Anton Chekhov, Russian short-story writer, playwright and physician

“If it’s ‘Sarah, write me a press release,’ you might have a job, but you don’t have a career.”
— Dean Davison, director of communication at Lockton

“Strategy is about denial. It’s about being able to say, ‘No, we’re not going to do that. If we do all these things, we won’t be able to do any of them very well.'”
— Dean Davison, director of communication at Lockton

“Plans are only good intentions unless they immediately degenerate into hard work.”
— Peter Drucker, a writer, management consultant, and self-described “social ecologist”

“When the ship misses the harbor, it’s seldom the harbor’s fault.”
— Janet Lapp, author and keynote speaker

“There is no curve as beautiful as a rising sales graph.”
— Raymond Loewy, industrial designer

“If your goal in getting into social media is to get your feet wet, then the outcome is wet feet.”
— Katie Paine, owner of KDPaine & Partners, LLC, in “Quantifying social media,” Ragan Media Relations Report, June 2007

“If you don’t know where you are going, you’ll wind up someplace else.”
— Lawrence Peter, an educator and “hierarchiologist”

“A career, like a business, must be budgeted. When it is necessary, the budget can be adjusted to meet changing conditions. A life that hasn’t a definite plan is likely to become driftwood.”
— David Sarnoff, television executive

“Get right to what I call ‘www.com’: Who does What by When Communication.”
— Judith Stone, author, “Its Showdown Time!” O magazine, May 2008

“Numbers are the language of business. And a good number is worth a thousand pictures.”
— Don Wilt, director, Internal Communications, Honeywell

Communication usually fails, except by accident.”
— Osmo A. Wiio, Finnish researcher of human communication

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