Program planning tips
How are you going to get there?
You know where you are. You know where you’re going. Now you need to decide how you’re going to get there.
That’s the third step in the planning process: developing your program, or deciding how you’re going to achieve the goals you’ve set. This is where you translate your goals into a website, newsletter, Facebook fan page or other communication vehicle.
Mission
- News flash — You’re not a news bureau: Your job is to change behavior, not to report news
- Mission impossible? Tighten your mission statement
Medium
- I only have eyes for you: Magazines dominate usage 85% of the time
- ‘Settle in’ vs. ‘search and destroy’: Print’s best for understanding
Editorial
- Bad news works: Tell employees how close they are to killing someone
- Bring on the bad news: Overly optimistic communication makes employees nervous
Design
- Concrete news stories get remembered: Representative photos improve recall
- Every picture tells a story: Multiply Twitter, PR engagement with an image
- Tattoos, water balloons and green bananas: Spread the word like Sagmeister & Walsh
- Avoid ‘brilliant images of fuzzy concepts’: Visitors tune out superfluous pictures
- Do they see what you see? Put like things together to avoid online tunnel vision
- Revitalize your publication: A step-by-step look at one magazine makeover
More on program planning
- Quotes on program planning: What writers & others say
