How are you going to get there?
That’s the third step in the planning process: developing your program, or deciding how you’re going to achieve the goals you’ve set. This is where you translate your goals into a website, newsletter, Facebook fan page or other communication vehicle.
- News flash — You’re not a news bureau: Your job is to change behavior, not to report news
- Mission impossible? Tighten your mission statement
- I only have eyes for you: Magazines dominate usage 85% of the time
- ‘Settle in’ vs. ‘search and destroy’: Print’s best for understanding
- Bad news works: Tell employees how close they are to killing someone
- Bring on the bad news: Overly optimistic communication makes employees nervous
- Concrete news stories get remembered: Representative photos improve recall
- Every picture tells a story: Multiply Twitter, PR engagement with an image
- Tattoos, water balloons and green bananas: Spread the word like Sagmeister & Walsh
- Avoid ‘brilliant images of fuzzy concepts’: Visitors tune out superfluous pictures
- Do they see what you see? Put like things together to avoid online tunnel vision
- Revitalize your publication: A step-by-step look at one magazine makeover
More on program planning
- Quotes on program planning: What writers & others say