Measure Communication Effectiveness

Did you reach your goals?

You know where you are. You know where you’re going. You have a plan for getting there. You even know what resources you’ll need to make the journey.

You’ve reached the last step of the five-step process. Now you need to know when you’ve reached your destination.

And measuring communication effectiveness is the fifth and final step in the five-step planning process: to measure how successful your communication vehicle has been in achieving its goals.

Why measure?

Don’t try measurement … Unless you want to prove your value to the organization

Measure communication success

Count what counts: How to get your piece of the ROI on communications
Demonstrate your value Diane Gayeski, Ph.D., shares a model that works
Going up! How to tie communications to your organization’s business success
How to earn a Gold Quill: Angela Sinickas shares her award-winning entry
No more excuses!: How to spot hidden measurement resources
Top 10 measurement mistakes: How to avoid these research problems

What to measure

Here & there, now & then: 3 ways to measure
Track outputs, outtakes and outcomes: What to measure
Don’t forget the cost of benefits: Measure the ‘invisible chunk’
The right stuff: Are you measuring the wrong things?
When the boss is wrong: Slip the measures he needs in with the ones he wants

What not to measure

Please remember this: A click is just a click … a share is just a share
Measure what matters: Hint — It’s not page views

Measure on a budget

No budget? No problem!: How to measure with little time and money
Five ways to measure for free: Check out these no-budget tools, from Angela Sinickas
Measure on a shoestring: Six free or cheap tools for tracking communication success