Work with — not against — your brain with this 5-step approach
When I’m feeling whiny about how hard writing is, I flip through my file of quotes by famous writers:
“For 40-odd years in this noble profession, I’ve harbored a guilt and my conscience is smitten. So here is my slightly embarrassed confession — I don’t like to write, but I love to have written.”
— Michael Kanin, screenwriter of “Woman of the Year” and other movies
“Writing is the hardest way of earning a living, with the possible exception of wrestling alligators.”
— Olin Miller, aphorist
“Writing is easy. All you have to do is sit down at a typewriter and wait for drops of blood to form on your forehead.”
— Gene Fowler, American journalist, author and dramatist
Writing is hard because we weren’t taught how to write. Instead, we were taught how to edit: how to spell, punctuate and use the right grammar.
But there is a how to writing. In fact, following a few simple steps in the right order can help you come up with fresher, more creative ideas. It can also help you write better, easier and faster.
In this class, you’ll master a 5-step creative process and a 3-step writing process that will help you save time and energy while crafting more engaging messages. It will also help you experience the joy of what creativity experts call “flow” — when your fingers fly across the keyboard to keep up with all of the great words pouring out of your head.
“Other writing coaches tell you what to do. Ann shows you how.”
— Roberta Laughlin, vice president, mutual funds marketing, Northern Trust
What you’ll learn
In this workshop, you’ll learn how to:
1. Master the writing process.
While we talk a lot about what to write — More analogies! Fewer words! Shorter sentences! — we don’t focus so much on how. In this session, you’ll learn a 5-step creative process and a 3-step writing process that will help you write better, easier and faster.
Plus: When you know what the writing process involves, you can lead better brainstorming sessions as well as coming up with fresher ideas yourself.
2. Get ready to write.
Typing’s not writing. Thinking is writing. In this pre writing session, you’ll learn how to develop a plan for your story — from research to story angle to structure.
Plus, you’ll find out how to edit before you write. This simple approach will save you thousands of hours over the course of your writing career.
3. Write your rough draft.
There comes a point in any writing project where you have to actually write.
Only forget that kind of writing where you hunt for the right word; peck it out; shuffle through your notes looking for some lost quote; then head to the vending machines for the third time in 15 minutes, hoping that when you come back you might — just might — think of something to say.
In this free writing session, you’ll learn how to experience the joy of what creativity experts call “flow” — when your fingers fly across the keyboard to keep up with all of the great words pouring out of your head.
4. Rewrite your piece.
Once you write your piece, you need to make it right. Studies show that students writing with this process make fewer errors. In this session, you’ll learn how to spend less time obsessing over word choice; drafting, revising and editing; and otherwise fine tuning.
Plus: We’ll chat about how to save time by winning the approval process.
5. Practice to perfect.
Then you’ll practice the writing process until it starts to become second nature. You’ll leave with a totally rewritten piece — and with a new approach for writing better, easier and faster.
Two days: You’ll cover all the material in this workshop and get extra time for practice, perfection.
One hour or half day: Bring a keynote, breakout session or writing workshop on how to Write Better, Easier & Faster to your association conference or chapter.
“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”
— Carie Behounek, marketing communications coordinator, COPIC Companies
I’m ready to learn to Write Better, Easier and Faster! I’d like to:
- Book Ann for an in-house or association workshop.
- Register for Write Better, Easier & Faster, Ann’s two-day writing process workshop in New York on Sept. 17-18.
- Browse all writing workshops.
Questions? Contact Ann.