Surprise and delight readers
There’s a little piece of your brain — it’s called the Broca’s area — that’s responsible for helping you sort through all of the many messages you get each day.
Well-worn phrases and familiar ideas don’t activate the Broca’s area. Plain old ‘splainin’ doesn’t do anything for it either. But creative techniques like wordplay do.
In our Master the Art of Storytelling workshop, you’ll learn how to tickle your readers’ Broca’s area — and cut through the clutter of competing messages — with wordplay. Specifically, you’ll learn how to:
- Surprise and delight readers with wordplay. Neurologists call it “the pleasure of the text,” the reward readers get from figuring out figurative language. (It can be quite a reward: If your wordplay is funny enough, your readers’ brains even deliver a little dose of dopamine.)
- Help readers see things your way. That good feeling puts readers in an agreeable mood and may even open their minds to your message. In fact, one study found that ads using rhetorical techniques were 166% more likely to persuade readers and 229% more likely to be remembered than ads that did not.
- Go beyond twist of phrase: Learn to flip phrases; compress details; sub soundalikes; list, rhyme and twist — even coin new words.
- Find online tools that do most of the work for you: Walk away with links to some of the best (free!) wordplay resources — as well as ideas for how to use them.
- Get inspired by some of the country’s most creative headlines.
- Stop writing groaners. Learn techniques that let you come up with surprising lines — and leave the clichés to the hacks.
- Polish your skills in our wordplay workout: Get “recipes” for creating 14 types of wordplay, from anagram to etymology to oxymoron.