Make their brains light up
Think of description as virtual reality:
- Describe a scent, and your readers’ primary olfactory cortexes light up.
- Describe texture, and you activate their sensory cortexes.
- Describe kicking, and not only do you stimulate their motor cortexes, but you stimulate the part of the motor cortex responsible for leg action.
But write abstractly — aka, the way we usually do in business communications — and readers’ brains remain dark.
Want to stimulate some brain activity around, say, your CEO’s latest strategy or that brilliant Whatzit you’ll be releasing later this month? Description is the answer.
In our Master the Art of Storytelling workshop, you’ll learn to make your readers’ brains light up with description. Specifically, you’ll learn how to:
- Dig up descriptive details. Try WBHA, the most overlooked reporting tool there is.
- Tune in to sensory information. Use our travel writer’s tip for going beyond visual description.
- Answer the scene-writer’s question: You can’t write good description without it.
- Take on The Popcorn Project. Practice our four-step process for writing vivid description.
- Communicate, don’t decorate.: Use this tip to avoid stimulating readers’ gag reflexes instead of their cerebral cortexes.