Charm readers with analogies and comparisons
It’s tempting to call metaphor the magic spell in a writer’s repertoire, the Penn and Teller of the page.
Metaphor has the power to persuade far better than literal language. It lets you say in five words what would otherwise take five paragraphs to explain.
It makes readers’ brains light up, helps them think more broadly about your message — even (ahem!) makes you look more attractive.
But, as with other forms of magic, you’ll want to master a few tricks before you step onto the stage. In our Master the Art of Storytelling workshop, you’ll learn how to charm readers with the magic of metaphor:
- Get the zombies out of your message: Don’t let Dead and Dead2 metaphors eat your readers’ brains.
- Get an analogy during an interview by asking one simple question.
- Take the ‘Numb’ Out of Numbers: Develop analogies that help your readers understand your statistics.
- Cut clichés from your copy by replacing them with a creative substitute.
- Craft a compelling metaphor with our fill-in-the-blanks formula.
- Polish your metaphor: Learn which kinds of metaphors to choose, which to avoid and where in your message to place them from 41 academic studies covering 50 years of research.