Learn to write webpages, blog posts and social media messages
that reach readers online in this online-writing workshop
“A great course for virtually every level of web writer, from beginner to expert.”
— Jill Stueck, corporate affairs director, AT&T
Online, constant problem solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your I.Q. more than smoking weed!)
“Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the Internet.”
In this environment, how do we Reach Readers Online?
In this web-writing workshop, you’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.
Specifically, you’ll learn to how to:
- Think Like a Friend, Fan, Follower or Visitor: Offer news you can use, and watch your reach and influence grow
- Create Content Marketing Pieces That Almost Write Themselves: Get our fill-in-the-blanks templates for tipsheets, survey stories and more
- Cut Through the Clutter Online: Overcome the obstacles of reading on the screen
- Lift Your Ideas Off the Screen: Communicate to nonreaders with headlines, links and other online display copy
- Transform Your Story From “Meh” to Masterpiece: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece.
Fee: $895-$1,795 | early bird 2 discount deadline:
July 28 – Aug. 28 Sold Out!.
“Great step-by-step instructions on how to do it right.”
— Stacy Mayo, assistant account executive, Rhea + Kaiser
Think Like a Friend, Fan, Follower or Visitor
Offer news you can use, and watch your reach and influence grow
“Our readers don’t want to read stories,” writes Brian J. O’Conner, editor at Bankrate.com. “What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be that button.”
Sadly, instead of delivering information that helps readers solve their problems, too many web writers churn out web content that focus on “us and our stuff.”
In this session, you’ll learn how to write webpages, blog posts and social media status updates that grab and keep reader interest with relevant, valuable, helpful information. Specifically, you’ll learn how to:
- Find the right story — and craft the best story angle — for webpages, content marketing pieces and social media status updates.
- Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
- Get more likes and shares with stories that better serve your audience.
- Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
- Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about.
Create Content Marketing Pieces That Almost Write Themselves
Get our fill-in-the-blanks templates for tipsheets, survey stories and more
You wouldn’t let some 1860s-era technology stink up your webpages, blog posts and content marketing pieces, would you? Yet every day, communicators let a 150-year-old story structure stink up their online messages.
This structure — invented for the telegraph wire, just to give you an idea of how current it is — has been proven in the lab again and again to reduce reading, sharing, engagement, understanding and more.
But there is another option — a different, newer structure that’s been shown to grab readers’ attention, pull them through the piece and leave a lasting impression.
In this session, you’ll master the more-effective story structure — and walk away with templates and recipes for crafting content marketing pieces that almost write themselves.
Specifically, you’ll learn how to:
- Fill in the blanks to the best survey story you’ve ever written, using our easy “recipe.”
- Use a simple template for crafting a tipsheet that almost writes itself.
- Model the masters to a great case study: It’s easy with our annotated example.
- Write leads that drag readers into your piece with our checklist of three elements of a great lead — and seven types of leads to avoid.
- End with a bang, not a whimper by using our three-step test.
Cut Through the Clutter Online
Overcome the obstacles of reading on the screen
When reading on the screen, your audience members suffer physical ailments ranging from double vision to nausea to difficulty thinking. No wonder people avoid reading online!
In this session, you’ll learn a six-step process for writing web copy that overcomes the obstacles of online reading. Specifically, you’ll learn how to:
- How long is too long: For your webpages and blog posts? Your online paragraphs? Your words?
- Boost usability by 124% with three simple copywriting steps
- Choose the right reading grade level for Twitter and Facebook
- Increase reading by hitting one key on your keyboard more often
- Avoid irritating your visitor by chopping instead of chunking
Lift Your Ideas Off the Screen
Reach nonreaders and draw readers in with microcontent
Sixty percent of your audience members aren’t reading your copy, according to estimates by professors at the University of Missouri. So how can you craft messages that reach nonreaders?
In this session, you’ll learn how to use your display copy — headlines, decks and subheads, for instance — to pull readers into your copy, make your piece more inviting and even communicate to flippers and skimmers.
Specifically, you’ll learn how to:
- Reach “readers” who spend only two minutes — or even just 10 seconds — on your webpage
- Craft the piece of display copy that 95 percent of people read — but that many communicators drop
- Run a simple test on your message to ensure that you get the word out to skimmers
- Make your copy 47% more usable by adding a few simple elements
- Pass the Palm Test to make your message more reader friendly
Transform Your Story From “Meh” to Masterpiece
Leave with a totally rewritten piece
In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing. But in our practice sessions, you’ll get a great opportunity for reflection and improvement.
Bring your laptop and a story to work on. We’ll give you a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece. In these practice sessions, you’ll:
- Master the techniques you learn in the workshop by applying them immediately
- Get feedback with specific ideas you can use to improve your work immediately
- Gain valuable insights on your work from your peers and from Ann
- Learn to analyze and improve others’ writing — the best skill you can develop for improving your own work
“Other writing coaches tell you what to do.
Ann shows you how.”
— Roberta Laughlin, vice president, Mutual Funds Marketing, Northern Trust
About Ann Wylie
Hi! I’m Ann Wylie. So why should you learn to Get Clicked, Read, Shared & Liked from me?
That’s easy. Because I’m a nerd.
I’m a nerd.
I was never happier than when I was in graduate school, gathering information for my journalism thesis. Today, my idea of a great Sunday afternoon is to curl up on the couch with a cat, a cup of tea and a great communication study.
I love researching best practices, formulating techniques and sharing those approaches with others. So I’ve built a career that allows me to do just that.
I’m a trainer.
I taught graduate writing classes at a university for 10 years in my “spare time” — in the evenings after I’d worked a full day as a business communicator and magazine editor. Since then, I’ve traveled from Hollywood to Helsinki to train tens of thousands of writers in more than 1,000 workshops at organizations like NASA, Nokia and Nike.
I’ve been designated an “IABC Recommended Speaker” for my top ratings at IABC International Conferences. And I serve as the Public Relations Society of America’s “national writing coach.”
I’m a writer.
And I’ve tested my tricks and techniques in the real world. During my tenure as editor of Hallmark’s employee magazine, for instance, CROWN was named the best publication of its kind in the world by the International Association of Business Communicators. Since then, my communications have earned more than 60 awards for excellence, including two IABC Gold Quills.
Today, one of the things that sets me apart from many writing trainers is that I practice what I preach. I actually write. In fact, half of my business is writing — newsletters, magazines, websites, brochures and the like — mostly for big, corporate clients. The other half is helping professional writers learn to write better.
Won’t you join me?
Frankly, you don’t have time to do a deep dive into writing tricks and techniques like I do. After all, you have a job. You have a life. You don’t have hundreds of hours to spend each year, digging into the research, finding ways to improve your writing.
Fortunately, all the years I’ve spent nerdishly analyzing, reading and researching writing techniques can cut hundreds of hours off your learning curve.
All you have to do in join me at my two-day Get Clicked, Read, Shared & Liked Master Class. I look forward to seeing you there!
“Makes me want to go back and revise everything I’ve done in the past three years.”
— Blythe Campbell, director, Communications & Marketing, NANA Development Corp.
Meet me in New York
New York has long been the center of the American literary universe. It’s the city of Walt Whitman, Edith Wharton, Henry Miller, Philip Roth. It’s home to The New York Times, Reader’s Digest and The Huffington Post.
The city is teeming with good writing juju — so much so that you can virtually feel your writing muscles grow while you’re sitting in a Greenwich Village bar or sipping champagne at The Algonquin. (Now that’s my idea of a writing workout!)
Why not make a long weekend of it? I, for one, will be staying after the workshop to walk the High Line, shop Madison Avenue consignment shops, have lunch at Bouley, see “Hamilton” on Broadway and catch the Diane Arbus show at the Met’s new Breuer building.
Maybe we’ll run into each other!
“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”
— Carie Behounek, marketing communications coordinator, COPIC Companies
Select your VIP level
- Two days of training
- Lunch each day (Please do let us know about your dietary issues and aversions when you register)
- Coffee and tea each morning
- Workbook for capturing your ideas and insights
Get more than $275 worth of learning tools for just $100:
- Everything at the Silver level
- More than $275 worth of learning tools
- Think Like a Reader, a $127 value
- Cut Through the Clutter, a $97 value
- How to Develop an Approval Process, a $17.50 value
- Block Busters handbook, a $17.50 value
- Great Little Guide to Good Grammar handbook, a $17.50 value
Get $297 worth of additional learning tools for just $100:
- Everything at the Gold level
- 12-month subscription to Rev Up Readership, a $297 value
Get follow-up support — plus an exclusive conversation with Ann:
- Everything at the Platinum level
- A 30-minute one-on-one phone consult with Ann after the workshop
Sorry: only 10 Diamond tickets available!
Save up to $300, earn bonuses.
Save $100 – book an early bird ticket when you register by July 28 Aug. 28 – deadline extended!Sold out! Save $50 – book one of the Early Bird 2 tickets when you register by Aug. 28.Sold out!
- Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
- Save $100 each when you bring two or more colleagues.
- Save $50 each when you bring one colleague.
- Earn a free, three-month Rev Up Readership subscription (or extension, if you’re already a member) — a $100 value — when you refer a friend who buys a ticket and attends the Master Class.
|VIP Level||Non-member||Rev Up Readership or PRSA member|
|Single||Double||3 or more||Single||Double||3 or more|
|Silver||Early bird ticket||$1,145||$1,095||$1,045||$1,045||$995||$945|
|Gold||Early bird ticket||$1,245||$1,195||$1,145||$1,145||$1,095||$1,045|
|Platinum||Early bird ticket||$1,345||$1,295||$1,245||$1,245||$1,195||$1,145|
|Diamond||Early bird ticket||$1,745||$1,695||$1,645||$1,645||$1,595||$1,545|
Do you have 10 or more colleagues who would benefit from training? Contact Ann to schedule a customized, in-house writing workshop.
Don’t miss your chance.
Our Master Classes sell out quickly. If you’re interested in attending, please act now.
You’ll receive confirmation of your registration by email. Please white-list Ann@WylieComm.com and firstname.lastname@example.org to make sure you receive your registration materials. If they don’t arrive within an hour of your registration, please contact us directly.
Can’t make it?
- Send a colleague. We’ll miss you! But please feel free to send a friend in your place. No charge for substitutions.
- Transfer to a different Master Class. Choose one of our upcoming workshops. No charge to transfer.
- Don’t cancel! But if you must, please cancel via email:
- By July 28, 2016, to receive a full refund, minus a $50 handling fee.
- By Aug. 28, 2016, to receive a 75% refund.
- Sorry, no refunds after Aug. 28, 2016.
What grads say about Get Clicked, Read, Shared & Liked
“Revolutionised the way my communications team and I approach writing for online consumption.”
— Nikki Van Dusen, manager, Internet Communications, Alberta Public Affairs Bureau
“Information many communicators don’t consider when writing for the Web. Web writing is in a completely different animal than print writing, which is just one reason it’s crucial to stay up-to-date on new Web-writing techniques!”
— Lynanne Feilen, director of publications, Medical Library Association
“Ann Wylie really knows her subject. Her ideas are clear. She gives real-world examples. Her information helped us review our own website — and look at our client’s sites with a fresh set of eyes.”
— John Hahn, director, Caugherty Hahn Communications, Inc.
“An information-rich, incredibly useful and practical hour on writing for the Web. I’ve used this information to guide the writing of every page of our new site. Ann’s approach is research-based, easy to understand and makes writing for the web easier and more effective.”
— Kathryn M. Reith, APR, director of communications, Lake Washington School District
“Cool fresh stuff.”
— Brian Schultz, ITHR Communications, Progressive
“Ann offers her professional expertise and makes this seminar fresh. Whether you are new or seasoned in social media, you will appreciate her insights.”
— Meiling Starky, social media coordinator, Rock Church
“A great course for virtually every level of Web writer, from beginner to expert.”
— Jill Stueck, corporate affairs director, AT&T
“A great way to take a step back from your own company and learn some new tricks and techniques to make your own website stand out.”
— Susan van Barneveld, APR, Antarra Communications
“Good tips and how-to’s for punching up your online content and getting the job done in fewer words.”
— Sara Stewart, account coordinator, Maxwell PR
“Simply life changing.”
— Jose Romero, product manager, Online Experience, Freescale Semiconductor
“Fantastic! Within 90 minutes I was applying the ideas Ann presented.”
— Jennifer Uschold, senior manager, Internal Communications, Direct Energy
NYC Seminar and Conference Center
71 West 23rd Street
New York, NY 10010
“I learned more in this two-day class than I did in my two-year master’s program.”
— Rochelle Juette, communications specialist, Washington Closure Hanford
Hotels near the Master Class
- Wyndham Garden Manhattan Chelsea West
- Hampton Inn Manhattan-Chelsea
- Four Points by Sheraton Manhattan Chelsea
- Hilton New York Fashion District Chelsea
- The NoMad Hotel
- Gansevoort Park Avenue NYC
- Martha Washington Hotel
- Ace Hotel New York
- The Roger New York
You can also view these hotels on our Pinterest map.
Please contact hotels directly for room rates and booking.
“If I were to write a headline and deck for Ann’s workshop, it would go something like this … ‘West Point for Writers: How to win the war for readers’ minds.’”
— Jim Rink, media relations specialist, The Auto Club Group
Need more information?
How may we help?
Contact us via:
949 NW Overton, Ste. 1102
Portland, OR 97209