Social media writing workshop

Learn to write blog posts, content marketing pieces and status updates that get clicked, read, shared and liked

“The article I rewrote in Ann’s Master Class got nearly 3 times the average page views for our intranet home page stories. It was the second-most read story of 2016.”
– Michelle Esso, senior communications staff writer, Baker Law

How do you triple readership for your blog post? Get people to read 520% more of your story? Increase shares, likes and followers?

The research is out there — some good, some bad, some simply ridiculous. We’ve sifted through the best of the best to come up with dozens of proven-in-the-lab best practices for writing social media pieces that travel the globe instead of just staying home on the couch.

Are you a social-media writer who would like to:

  • Learn how to identify which story angles readers want to read?
  • Get fill-in-the-blanks templates for building popular content marketing pieces?
  • Master the art of online storytelling to take advantage of the most powerful form of human communication?
  • Get targets for the most effective length of blog posts, Facebook status updates, tweets, Instagram and Pinterest captions, and YouTube descriptions, as well as online paragraphs, sentences and words?
  • Get your message across even to nonreaders?
  • Master these new skills with time for practice and feedback?

If so, this is the workshop for you.

Don’t miss this opportunity to learn the latest best practices in social media writing. This is the only social media-writing workshop we have scheduled for 2017.

Save up to $100 each when you bring your friends with our group discounts.

IABC Oregon-Columbia logo

Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on July 27-28, 2017 in Portland

Portland | July 27-28


“Great step-by-step instructions on how to do it right.”
— Stacy Mayo, assistant account executive, Rhea + Kaiser

Think Like a Friend, Fan or Follower

Write stories that readers want to read

“There’s a lot of ME in social MEdia,” says Brian Solis. “And there’s a great big I in TwItter.” Sadly, talking about yourself and your stuff works about as well on social channels as it does at a cocktail party. Watch your social media reach and influence grow when you deliver relevant, valuable, useful content:

Specifically, you’ll learn how to:

  • Find the right story— and craft the best story angle — for blog posts, content marketing pieces and social media status updates.
  • Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
  • Get more likes and shares with stories that better serve your audience.
  • Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
  • Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about.

Create Content Marketing Pieces That Almost Write Themselves

Fill in the blanks to tipsheets, survey stories and more

Are you using a structure that’s been proven in the lab to:

  • Attract 300% more readers (Groove HQ)?
  • Get more social media shares (Reuters Institute)?
  • Boost readership, understanding, engagement, interest, satisfaction and more (The Poynter Institute, The Readership Institute, the American Society of News Editors and the Newspaper Association of America)?

If not, why not? In this session, you’ll learn how to:

  • Master the temple structure, a designed-for-the-web story form that grabs reader attention, pulls them through the piece and leaves a lasting impression.
  • Write leads that drag readers into your piece with our 3-step test.
  • Fill in the blanks to the best survey story you’ve ever written, using our easy template.
  • Get a simple template for crafting a tipsheet that almost writes itself.
  • Write a great case study: It’s easy with our annotated example.

Master the Art of the Online Storyteller

Tap the Awwwww Factor

Adding a story to a blog post has been shown to increase reading by as much as 520%, according to Groove HQ testing. Learn to write stories that grab attention, boost credibility, make your messages more memorable and communicate better.

  • Find the desk-pounding moment that’s the gateway to every anecdote.
  • Choose from 3 types of stories that help you make the most of your blog posts and content marketing pieces.
  • Elicit juicy stories with the key question to ask during an interview.
  • Organize your material into a powerful story in just 3 steps with our simple storytelling template.
  • Start an anecdote with a bang — instead of a whimper.

Cut Through the Clutter on Social Media

Hit the right targets for posts, captions, status updates & more

Bookshelves buckle under the weight of usability research showing that the less readable your status updates, the less sharing you’ll see. That the more you pack into your paragraphs, the less people will read. That the longer your sentences get, the less your readers will understand.

But how long is too long? In this session, you’ll learn how to:

  • Hit the right targets: What’s the most effective length of a blog post? A Facebook status update? A tweet? An Instagram or Pinterest caption? A YouTube description? An online paragraph? A sentence? A word?
  • Execute a “reverse mullet” to put your message where their eyes are.
  • Get a paragraph-by-paragraph analysis of your piece to identify the best opportunities to radically increase readability.
  • Entice visitors to read more of your story by hitting one key on your keyboard more often.
  • Avoid using one “unretweetable” punctuation mark. It’s been proven in the lab to reduce sharing.

Get the Word Out to Nonreaders

Put your message where their eyes are

More than half of web visitors spend, on average, fewer than 15 seconds on a page, according to a study by Chartbeat. Learn to get your message across to skimmers, scanners and other nonreaders.

  • Avoid writing headlines that get filtered out by Facebook.
  • Write better listicles with our 6-step list-writing makeover.
  • Steal a one-two punch from the FBI for grabbing attention and communicating your key idea — in 140 characters or less.
  • Bust the myth of page view time. Help readers understand better, remember longer and enjoy your piece more — in half the time.
  • Tear down obstacles to reading your post by passing the Palm Test.
  • Write headlines that climb higher on search engine results pages and entice readers with wit and whimsy.

Get a social media writing workout

Take your blog post or status update from ‘meh’ to masterpiece

In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing. But in our practice sessions, you’ll have a chance to:

  • Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
  • Analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.
  • Get feedback with specific ideas you can use to improve your work immediately.
  • Gain valuable insights on your work from your peers and from Ann.
  • Write and rewrite and leave with a totally transformed piece.

Don’t miss out. This is the only social media-writing workshop we have scheduled for 2017.

Save up to $100 each when you bring your friends with our group discounts.

Participants’ comments

“LOVED the recipes for different kinds of articles and focusing on the reader.”
– Megan Bultman, lead philanthropy consultant, Allstate
Between Ann’s casual yet energetic style and the mind-blowing, data-backed info, this workshop rocks all the way.
– Wendy Perkins, content specialist, San Diego Zoo Global
This workshop is especially effective for those of us who have been writing for a long time. Ann brings in the new research and new trends to keep us on our toes and to keep our writing strong and fresh.
– Jean Kempe-Ware, owner, Kempe-Ware Public Relations
Excellent way to spend two days immersed in the latest techniques, research and tools.
– Scott Charlston, manager, External Communications, Verizon
“This is my first workshop, but have been to two of your other presentations. I love how much you are so ‘into’ this stuff. Your excitement is contagious! I’ve learned solid tips for changing up how we do things, and really appreciate that. Thanks!”
– Sharon Loudon, editor/digital content specialist, Bryan Medical Center


“I love how interactive it was and that we went through real-life examples of others’ work.”
– Elyssa Bernstein, communications specialist, Commonwealth Partnerships


“Wonderful! Loved the focus on data. This is the first class I’ve taken in which I’m likely to review my notes.”
– Caroline Kipp, senior community relations specialist, Town of Castle Rock


“A wealth of knowledge presented in a relatable way. The information about how people read and process information (or don’t!) will help me make the case to leaders and communicators who are reluctant to change.”
– Wendy Sauvageot, communications lead, internal communications, Department of Defense


“This was the best writing workshop I’ve ever taken. It was packed with best practices backed up by research.”
– Liz Carmack, senior communications specialist, Texas Association of Counties


More participant comments
“Awesome! I was feeling burnt-out when I arrived. Thanks for reviving me!”
– Dora McAlpin, senior editor, Department of Defense


“I found the research shared extremely valuable because it helps me to make my case at work for shorter online copy. The templates are also very useful because they’ll save me time and help me to keep my content focused and structured.”
– Gordana Goudie, communications officer, Georgia Tech Professional Education


“I love it! There was so much knowledge packed into two days. I can’t wait to take my learnings back to my company.”
– Dan Kimball, social media manager, re:group, inc.


“This workshop was great! I feel like I’m equipped with better tools to be an effective writer on all my projects moving forward.”
– Courtney Frappier, senior account executive, RED PR


“Revolutionised the way my communications team and I approach writing for online consumption.”
— Nikki Van Dusen, manager, Internet Communications, Alberta Public Affairs Bureau



Ann WylieAnn Wylie runs a training, editing and consulting firm called Wylie Communications. She works with communicators who want to reach more readers and with organizations that want to get the word out.

Her workshops take her from Hollywood to Helsinki. There, she helps training clients at organizations like NASA, Nike and Nokia polish their skills and find new inspiration for their work.

Ann has earned more than 60 awards, including two IABC Gold Quills, for her communications. She is the author of more than a dozen learning tools that help people improve their communication skills, including, a toolbox for writers.

Learn more about Ann

Save up to $100 each when you bring your friends with our group discounts.

Register now

Location & accommodations

“Makes me want to go back and revise everything I’ve done in the past three years.”
— Blythe Campbell, director, communications and marketing, NANA Development Corp.
Meet me in Portland

Meet me in Portland


Billy Frank Jr. Conference Center

Ecotrust, The Natural Capital Center
721 NW 9th Ave #200
Portland, OR 97209

Directions, Maps and parking information

Hotels near the Master Class

Please contact hotels directly for room rates and booking.

Daily schedule

8 a.m. Registration
9 a.m. Workshop begins
12 p.m. Lunch break
1 p.m. Workshop resumes
4 p.m. Workshop ends


Your ticket includes morning coffee and tea, lunch and afternoon refreshments.

Save up to $100 each when you bring your friends with our group discounts.

Register now


“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”
— Carie Behounek, marketing communications coordinator, COPIC Companies
Save $100+
Save $300+
Save $700+
Training, lunches, workbook
$256 worth of learning tools for $100
$297 subscription to Rev Up Readership for $100 more
30-minute one-on-one phone consult with Ann ($500 value)


  • Save $100 when you register by June 27.
  • Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.) Save $100 if you’re an OCIABC member.
  • Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
  • Save $50 each when you bring one colleague.

Payment policy

Your registration is not complete until you have paid in full. If your company requires an invoice, please use either the printable invoice or the email confirmation you will receive. Both will include the details of the workshop, including the dates and the workshop fee.

Payment methods

You may pay by credit card or check.
Amex, Mastercard and VIsa credit cards accepted


Can’t make it?

  • Send a colleague. We’ll miss you! But please feel free to send a friend in your place. No charge for substitutions.
  • Transfer to a different Master Class. Choose one of our upcoming workshops. No charge to transfer.
  • Don’t cancel! But if you must, please cancel via email:
    • By May 27, to receive a full refund, minus a 20% handling fee.
    • By June 27, to receive a 75% refund.
    • Sorry, no refunds after June 27.

Course cancellations

We reserve the right to cancel workshops. If we do, we will apply your registration fee to another workshop or refund your fee. But we will not be responsible for any additional costs you have incurred, such as airfare or travel expenses.


You’ll receive confirmation of your registration by email. Please white-list and to make sure you receive your registration materials. If they don’t arrive within an hour of your registration, please contact us directly.

Don’t miss your chance.

Our Master Classes sell out quickly. If you’re interested in attending, please act now.

Save up to $100 each when you bring your friends with our group discounts.

Register now


Frequently asked questions

May I pay by check or purchase order?
Yes, please contact us at Let us know how many and what type of tickets you need, attendee details and your preferred payment method. We will issue an invoice or purchase order if you need one.

Do you offer any discounts?
We have no doubt that the Master Class will be the best money you invest this year on your professional development. But here are six ways to reduce that investment or boost your return on it:

  • Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.) Save $100 if you’re a PRSA member. (Join PRSA.) Click “Enter promotional code” and enter your promo code.
  • Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
  • Save $50 each when you bring one colleague.

Should I bring a laptop?
Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and Ann.

Should I bring my writing sample to the workshop?
Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.

How do I contact you?
Please email us at

May I update my registration information?
Yes. Please go to Eventbrite and update your registration information and dietary information.

Should I bring my printed ticket to the workshop?
Yes, please bring a copy of the ticket to the workshop.

What is the dress code for the workshop
Business casual.

Do you accommodate special dietary preferences?
Please specify your dietary preference when you register.

Will you sell my personal information?
No. We never share personal information with other companies.

Save up to $100 each when you bring your friends with our group discounts.

Register now

Questions?; +1 (503) 954-2289.

Free writing tips
  • Get tips, tricks & trends for Catching Your Readers
  • Learn to write better, easier & faster
  • Discover proven-in-the-lab writing techniques