Learn to engage social media followers at this 2-day Master Class on Feb. 6-7 in Los Angeles
How do you triple readership for your blog post? Get people to read 520% more of your story? Increase shares, likes and followers?
At my Get Clicked, Read, Liked and Shared workshop on Feb. 6-7 in Los Angeles, you’ll learn how to:
“There’s a lot of ME in social MEdia,” says Brian Solis, principal analyst at Altimeter Group. “And there’s a great big I in TwItter.”
Watch your social media reach and influence grow when you deliver relevant, valuable, useful content to your readers.
Sadly, talking about yourself and your stuff works about as well on social channels as it does at a cocktail party. Watch your social media reach and influence grow when you deliver relevant, valuable, useful content to your readers. At this workshop, you’ll learn how to:
- Find the right story — and craft the best story angle — for blog posts, content marketing pieces and social media status updates.
- Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
- Get more likes and shares with stories that better serve your audience.
- Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
- Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about.
Are you using a structure that’s been proven in the lab to:
- Attract 300% more readers (Groove HQ)?
- Get more social media shares (Reuters Institute)?
- Boost readership, understanding, engagement, interest, satisfaction and more (The Poynter Institute, The Readership Institute, the American Society of News Editors and the Newspaper Association of America)?
Learn a structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression.
If not, why not? In this session, you’ll learn a structure that’s been to grab readers’ attention, pull them through the piece and leave a lasting impression. Specifically, you’ll learn how to:
- Master the temple structure, a designed-for-the-web story form that grabs reader attention, pulls them through the piece and leaves a lasting impression.
- Write leads that drag readers into your piece with our 3-step test.
- Fill in the blanks to the best survey story you’ve ever written, using our easy template.
- Get a simple template for crafting a tipsheet that almost writes itself.
- Model the masters to a great case study: It’s easy with our annotated example.
Bookshelves buckle under the weight of usability research showing that the less readable your status updates, the less sharing you’ll see. That the more you pack into your paragraphs, the less people will read. That the longer your sentences get, the less your readers will understand.
Get proven-in-the-lab lengths for the most engaging blog post, Facebook status update, tweet, Instagram caption and more.
But how long is too long in social media? In this session, you’ll learn how to:
- Hit the right targets: What’s the most effective length of a blog post? A Facebook status update? A tweet? An Instagram or Pinterest caption? A YouTube description? An online paragraph? A sentence? A word?
- Execute a “reverse mullet” to put your message where their eyes are.
- Get a paragraph-by-paragraph analysis of your piece to identify the best opportunities to radically increase readability.
- Entice visitors to read more of your story by hitting one key on your keyboard more often.
- Avoid using one “unretweetable” punctuation mark. It’s been proven in the lab to reduce sharing.
More than half of social media followers spend, on average, fewer than 15 seconds on a page, according to a study by Chartbeat. In this environment, you need to get your message across to skimmers, scanners and other nonreaders.
Reach even ‘readers’ who won’t read your paragraphs.
In this session, you’ll learn to use microcontent — links, subheads, decks and more — to reach even people who don’t read your paragraphs. Specifically, you’ll learn how to:
- Avoid writing headlines that get filtered out by Facebook.
- Write better listicles with our 6-step list-writing makeover.
- Bust the myth of page view time. Help readers understand better, remember longer and enjoy your piece more — in half the time.
- Tear down obstacles to reading your post by passing the Palm Test.
- Write headlines that rank higher in SEO and entice readers with wit and whimsy.
In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing. But in our practice sessions, you’ll get a great opportunity for reflection and improvement.
Master the skills we study in class and leave with a totally rewritten piece.
Bring your laptop and a story to work on. You’ll get a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece. In these practice sessions, you’ll:
- Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
- Gain valuable insights on your work from your peers and from Ann.
- Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.
“The best writing workshop I’ve ever taken. It was packed with best practices backed up by research.”
– Liz Carmack, senior communications specialist, Texas Association of Counties
Don’t miss out: This is the only social media-writing workshop we have scheduled for 2018.
Save $100 when you register by Jan. 6.