Until Feb. 6 only: Master proven-in-the-lab techniques for getting clicked, read, shared and liked — with less time and effort …
|Get clicked with story angles that big-data studies show are more likely to draw readers.||Get read with a structure that increases readers by 300% and reading by 520%.||Get liked with dozens of research-backed, proven-in-the-lab best practices.||Get shared with two scientifically proven elements that make posts go viral.||Get home early with time-saving, fill-in-the-blanks templates and recipes.|
|Get clicked with story angles that big-data studies show are more likely to draw readers.|
|Get read with a structure that increases readers by 300% and reading by 520%.|
|Get liked with dozens of research-backed, proven-in-the-lab best practices.|
|Get shared with two scientifically proven elements that make posts go viral.|
|Get home early with time-saving, fill-in-the-blanks templates and recipes.|
Dear Social Media Writer,
The great thing about social media is that it works. All those clicks, follows, likes and shares add up to some tremendous ROI. For instance:
People who share your posts and status updates are 900% more likely to buy from you than non-sharers. And those who share your content with themselves are 1,600% more likely to make a purchase.1
But it’s not easy: Just 6% of marketers surveyed described their social media teams’ skills as sophisticated; only 3% rate their team’s work extremely successful.2
71% of social media marketers surveyed rate their team’s skills “immature.”
— Content Marketing Institute 2017 annual survey
I’m not surprised. As I work with communication teams across the country, I hear executives rant about the dearth of social media-writing skills.
When management meets to discuss cutbacks or promotions, do you want to be among the 71% of social media writers whose work is considered immature?3 Or would you prefer to be among the tiny fraction who are seen as sophisticated and successful?
I know. Rhetorical question.
The real question is … How do you put yourself in the 3% to 6%? The No. 1 secret to success, the survey says, is to write better, more efficient social media pieces.4
Learn how to do that, and you’ll layoff-proof your job; build your freelance business; boost your career; and cut to the front of the line for raises, promotions and awards.
Let’s do this.
Hi, I’m Ann Wylie. That’s me up front in the picture, teaching social media writing to a sold-out crowd of communicators.
In closed-door, in-house workshops and once-a-year public Master Classes like these, I share the proven-in-the-lab best practices I’ve developed and used to earn more than 60 communication awards, including two IABC Gold Quills — the Pulitzer Prizes of business communications.
Not bad for someone who’s not that talented!
I’m not just being modest here (as anyone who’s ever met me can attest!). Seriously: Put 10 professional writers in a room, and nine of them will have more natural writing ability than me.
“This was the best writing workshop I’ve ever taken. It was packed with best practices backed up by research.”
— Liz Carmack, senior communications specialist, Texas Association of Counties
But despite my natural-born-talent deficit:
- Companies like the Mayo Clinic, Sprint and H&R Block call on me to handle their special writing projects.
- Organizations ranging from LinkedIn to Lockheed Martin pay me thousands of dollars to share my writing secrets with their communicators.
- Clients from as far away as Helsinki, Amsterdam, Paris and Brussels fly me in to their organizations to hear what I have to say.
To become successful, I’ve had to do something that 97% of writers haven’t done. In order to build my international writing and training business, I’ve had to assemble dozens and dozens of scientific, research-based, proven-in-the-lab tricks for improving my writing.
“Between Ann’s casual yet energetic style and the mind-blowing, data-backed info, this workshop rocks all the way.”
— Wendy Perkins, content specialist, San Diego Zoo Global
I have tricks for finding the story angle my readers want to read. (Most communicators use the story angle their organizations wish readers wanted to read!) … Tricks for organizing blog posts that almost write themselves … Tricks for making social media status updates a pleasure to read … Tricks for writing content-marketing pieces that are easy to understand … Tricks for getting the word out, even to nonreaders …
“Makes me want to go back and revise everything I’ve done in the past three years.”
— Blythe Campbell, director, communications and marketing, NANA Development Corp.
That’s important. Because tricks trump talent every day. That’s right: When it comes to social media writing, whoever has the most tricks wins.
And now, for the only time in 2018, you have a chance to cram your toolbox with dozens and dozens of my research-based social media-writing tricks …
PRSA members: Earn 4 APR maintenance points!
Fill your toolbox with tricks.
For the only time in 2018 … You and just 39 other communicators will have a chance to learn to Get Clicked, Read, Liked and Shared at my social media writing Master Class on Feb. 6 and 7 in Los Angeles.
Most of the seats for this Master Class are already filled. But if you’re one of the lucky handful of writers to get one of the remaining seats, you will …
1. Learn proven-in-the-lab best practices for social media writing …
The research is out there — some good, some bad, some simply ridiculous, all of it together pretty overwhelming.
“This workshop is especially effective for those of us who have been writing for a long time. Ann brings in the new research and new trends to keep us on our toes and to keep our writing strong and fresh.”
— Jean Kempe-Ware, owner, Kempe-Ware Public Relations
We’ve sifted out the losers and combed through the best findings to come up with dozens of proven-in-the-lab best practices for writing blog posts, content marketing pieces and social media status updates that travel the globe instead of just staying home on the couch.
For instance, did you know:
- That while most of your messages will be twice as good if they’re half as long, that the longer your blog post, the more likely people are to read it, share it and link back to it — and the higher it will rise in search engine results pages?
- That the most engaging length of a Facebook status update is less than half that of the optimum length of a tweet?
- That while it’s perfectly OK to use all 2,200 characters available to you for your Instagram caption, you really need to reverse the mullet to make longer captions more effective?
“Loved the focus on data. This is the first class I’ve taken in which I’m likely to review my notes.”
— Caroline Kipp, senior community relations specialist, Town of Castle Rock
In this workshop, you’ll get targets for the most engaging length of a blog post …a Facebook status update … a tweet … an Instagram or Pinterest caption … a YouTube description … an online paragraph … a sentence … even a word.
Among the skills you’ll master:
|Think Like a Follower|
Make status updates welcome guests instead of intrusive pests with the 70-20-10 test.
|Build Better Blog Posts|
Draw 300% more readers and get them to read 520% more with a format that also boosts sharing.
|Ramp Up Readability|
Get a paragraph-by-paragraph analysis of the best ways to cut clutter from your post with a cool (free!) tool.
|Lift Ideas Off the Screen|
Get the word out to the half of social media followers who spend less than 15 seconds on a post.
|Think Like a Follower Make status updates welcome guests instead of intrusive pests with the 70-20-10 test.|
|Build Better Blog Posts Draw 300% more readers and get them to read 520% more with a format that also boosts sharing.|
|Ramp Up Readability Get a paragraph-by-paragraph analysis of the best ways to cut clutter from your post with a cool (free!) tool.|
|Lift Ideas Off the Screen Get the word out to the half of social media followers who spend less than 15 seconds on a post.|
2. Stop battling reviewers in the approval process …
I empathize with social media writers who have to fight comma by comma for approval from people whose only writing credential is that they didn’t flunk out of Mrs. Brown’s third-grade English class. (I once had to run a piece by nearly 100 reviewers, so, believe me: I. Feel. Your. Pain.)
But I also think that one reason we’ve inherited such an unbearable approval process is that as a group, communicators haven’t done a very good job of explaining the art and science of what we do.
“The information about how people read and process information (or don’t!) will help me make the case to leaders and communicators who are reluctant to change.”
— Wendy Sauvageot, communications lead, internal communications, Department of Defense
After all, you wouldn’t buy the argument, “Sentences are supposed to be short!” But, “According to the American Press Institute’s research correlating sentence length with comprehension, this 42-word sentence will get less than 10% comprehension”? That’s a data point you can sell to management.
The ability to talk about what works and why — and to back that talk up with proven, scientific evidence — is one of the best ways I know to gain more control in the approval process.
“I found the research shared extremely valuable because it helps me to make my case at work for shorter online copy.”
— Gordana Goudie, communications officer, Georgia Tech Professional Education
Knowledge really is power: In this class, you’ll learn the relevant research you can use to support your ideas and sell your techniques to management.
3. Save time and effort with templates & step-by-step how tos …
Why reinvent the wheel? With the right structure, you can build articles, blog posts and content marketing pieces that almost write themselves.
“LOVED the recipes for different kinds of articles and focusing on the reader.”
— Megan Bultman, lead philanthropy consultant, Allstate
You’ll leave this Master Class with simple recipes, annotated examples an fill-in-the-blanks templates for writing tipsheets, survey stories and case studies.
Once you’ve mastered this approach, you can roll the structure out to all of your social media and content marketing pieces.
4. Master new skills with practice and feedback …
I used to love being a writing coach — sort of a personal writing trainer — working 1-to-1 with writers and seeing their work get better and better and better with each draft.
But over the years, as my corporate and public training business has grown, I’ve had less and less time to work with individuals. A few years ago, I finally had to stop saying “Yes!” even to writers who were willing to pay my $750-an-hour fee to develop their biggest financial asset — their writing skills.
“I cannot believe how much I changed and improved one piece in this session. I also enjoyed the ability to hear more from the other professionals in the room. Very interactive, which I loved.”
— Megan McCarl, public relations associate, Lambert, Edwards & Associates
That’s why I love our Master Class practice sessions.
You’ll have a chance to master the techniques we discuss in class by editing and rewriting your own work. I’ll get to look over your shoulder and provide quick suggestions to improve your headlines, your leads, your message angle, your clarity.
Then — if you think my insights are valuable — you’ll have a chance to get a formal critique from the billion-dollar brain trust of professional social media writers in the room. I always get new ideas in these sessions, and I’ve been teaching this stuff for 20 years!
“I love how interactive it was and that we went through real-life examples of each other’s work.”
— Elissa Bernstein, communications specialist, Commonwealth Partnerships
To say that you’ll leave with a completely rewritten piece is an understatement.
BONUS: Plus, a few weeks after class, you’ll receive a compilation of everyone’s work, so you can steal approaches from and be inspired by your classmates’ progress, as well.
Don’t miss out: Save up to $300 — plus, earn a bonus worth $97 when you register early …
The Master Class runs from 9 a.m. to 4 p.m. on Feb. 6-7 at the Westside Conference Center at Pepperdine University in Los Angeles.
The fee for both days is just $1,195. (There are many ways to save, but you need to act now.)
That’s little more than I used to charge for an hour of my time for a one-on-one coaching session — and a fraction of the cost of bringing me to your company for a one-day workshop.
“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”
— Carrie Behounek, marketing communications coordinator, COPIC Companies
The sooner you book, the more you save.
You have my promise that the Master Class will be the best money you invest this year on your professional development. But here are five ways to get the most training for your investment:
- Save $100 when you register by Jan. 6.
- Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
- Save $100 each when you bring two or more colleagues. Save $50 each when you bring one colleague. (Big group? If you have 10 or more colleagues who would benefit from training, let’s see whether a customized, in-house writing workshop makes more sense.)
- Save up to $450 on follow-up learning tools, subscriptions and coaching sessions when you upgrade to our Gold, Platinum and Diamond levels.
- Earn a free, 3-month subscription to Rev Up Readership — a $97 value — if you’re among the first 5 to register. SOLD OUT!
Another reason it pays to be fast …
Our training room — an absolutely perfect facility for learning — is comfortable and convenient. However, it’s not huge. So I’m afraid the Master Class is strictly limited to the first 40 people who register.
Unfortunately, if yours is the 41st registration we receive, we’ll have to tell you we’re sorry, but we’re full. To avoid being disappointed, please register now.
The ROI on sophisticated writing skills: 1,923%? 2,884%? 3,846%? More? …
One of the things that would have astonished me early in my career is how much money there is to be made with sophisticated writing skills.
The average social media writer earns $52,552.5 That’s about $26 an hour. But the folks at the highest end of the spectrum earn almost twice what those on the low end do. The difference: writing skills.
“One of the best career experiences I’ve had.”
— Scott Worden, manager, corporate communications & PR, Magna International
And you and I both know people who earn $500, $750, even $1,000 an hour doing this work — who live high-six-figure and even seven-figure lifestyles.
I’ve done it myself. And I’m not that talented.
So why not you?
Why not you?
Why not make 2018 the year you put yourself among the 6% of communicators whose social media-writing skills are known to be sophisticated, the 3% whose work gets rated extremely successful?6
“I learned techniques that improved my writing; I only wish it had been 20 years sooner!”
— Shelley Nelson, freelance marketing & communications consultant
How would that change your year? How could that change your life?
Let’s find out! Join me for Get Clicked, Read, Liked & Shared in LA on Feb. 6 and 7. Register now.
Let’s do this!
So you can’t afford to enroll in this class? I received an email this morning from a writer who said she really needed this Master Class but couldn’t afford to attend.
Communicators! If you make your living writing, your writing skills are your No. 1 financial asset! Fail to invest in your skills today, and you certainly won’t be able to afford this class tomorrow. What’s your personal annual budget for investing your skills and success?
Can I just order the video? Sorry, no videos on this one. No audio recordings. No e-book in the offing. No webinars at a later date. No materials I can send you if you can’t make it.
I look forward to seeing you there.
 “The Power of Sharing Data: Sharers are 9x more likely to purchase,” RadiumOne, 2016
 “B2B Content Marketing 2017,” Content Marketing Institute, 2017
 Content Marketing Institute, 2017
 Content Marketing Institute, 2017
 “Social Media Writer Salaries,” based on 3,770 salaries, Glassdoor, Nov. 16, 2017
 Content Marketing Institute, 2017